How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Zylo's ads lose the buyer

Zylo is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 10 ads need fixing. Each ad below is one of Zylo’s real live creatives, read straight from the ad libraries.

Zylo’s live ads, scored against their buyer

Bring Financial Control to AI  & Consumption Costs, scored 7/10 against Zylo’s ideal buyer. Sharp pain hook and product screenshot land well, but zero proof keeps it from best-in-class.
Take Control of Rising Software Costs, scored 6/10 against Zylo’s ideal buyer. 'AI Volatility' framing is timely but the value proposition stays abstract without a number or named outcome.
Bring Financial Control to AI  & Consumption Costs, scored 8/10 against Zylo’s ideal buyer. 'Know What AI Is Costing You. Right Now.' is the sharpest hook of the three, and the single-view promise is concrete and credible.
Take Control of Rising Software Costs, scored 7/10 against Zylo’s ideal buyer. Strong ICP hook and product screenshot, but proof stays vague with 'billions' instead of a named customer or number.
Zylo SaaS Management Platform, scored 5/10 against Zylo’s ideal buyer. Matches the query intent but 'leading' is an unbacked claim and 'See why' is a weak CTA with no specific outcome.
Save 10-30% on SaaS Guaranteed, scored 7/10 against Zylo’s ideal buyer. Specific savings range and Gartner proof make a strong combo, but the headline guarantee is unanchored to any mechanism.
Category Leader in SaaS Mgmt, scored 6/10 against Zylo’s ideal buyer. Body copy names three real ICP pains clearly, but the headline is a self-congratulatory label with no proof behind it.
See How Zylo Works - Discover All SaaS Applications, scored 6/10 against Zylo’s ideal buyer. Covers the right outcomes but the headline splits focus between a demo invite and a discovery claim, diluting both.
Zylo SaaS Management Platform, scored 6/10 against Zylo’s ideal buyer. Gartner proof is strong but the headline is a bare brand name with no outcome, wasting the most prominent line.
Software License Management, scored 7/10 against Zylo’s ideal buyer. The 40% waste stat is a sharp, credible hook that matches the searcher's pain, though no CTA or offer specifics follow.
Category Leader in SaaS Mgmt, scored 5/10 against Zylo’s ideal buyer. Body copy addresses real ICP pains but the headline is an unsubstantiated self-label with no proof or outcome.
Save 10-30% on SaaS Guaranteed, scored 7/10 against Zylo’s ideal buyer. Guaranteed savings range is a strong hook but body copy stays generic with no CTA.
Enterprise SaaS Management, scored 4/10 against Zylo’s ideal buyer. Category label headline with no specific outcome or reason to click over any rival.
Software Expense Management Cut Waste, scored 7/10 against Zylo’s ideal buyer. Gartner Leader proof is strong but body copy piles three claims and dilutes the single message.
SaaS Spend Management Tools Product, scored 4/10 against Zylo’s ideal buyer. Headline repeats the query keyword twice with no differentiation or outcome beyond 'Enterprise Ready'.
AI Cost Management Tool Spend, scored 6/10 against Zylo’s ideal buyer. Timely AI spend angle is relevant.
Cut Hidden SaaS Costs, scored 7/10 against Zylo’s ideal buyer. Pain-led hook plus Gartner Leader proof is a solid combo but no CTA or offer closes the loop.
SaaS Cost Optimization Tool, scored 5/10 against Zylo’s ideal buyer. Body repeats the same visibility claim three ways, wasting space that could carry proof or a specific outcome.

See Zylo’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.