AdRoastHow to audit and fix your B2B ads.
Short, practical guides to the part of paid media that actually decides pipeline: whether your ads reach the right buyer, and whether the click keeps the promise. Written by Marina Kogan, for teams spending real money on LinkedIn and Google.
How to audit your LinkedIn ads against your ICP
Most audits grade the creative. This one grades the match between what the ad says and who you actually sell to, and scores each ad on it.
Clicks but no pipeline: why your ads leak after the click
The dashboard looks fine and nothing lands. Here are the four places the funnel breaks between the ad and the form, and how to find yours.
What is an ad teardown, and how to do one
A teardown grades the ad and the landing page as one unit, and scores the handoff between them. What it is, and how to run one.
Real B2B ad teardowns, from the click to the form
See the method run on real, named cybersecurity companies: what each ad gets right, where the funnel leaks, and the exact fixes.
Your ads, audited the same way
AdRoast pulls your live LinkedIn and Google ads from just your website, scores each against your buyer, and shows where the click leaks. First roast is free.
Roast your ads free →