How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Zscaler's ads lose the buyer

Zscaler is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.4 out of 10, and 2 ads need fixing. Each ad below is one of Zscaler’s real live creatives, read straight from the ad libraries.

Zscaler’s live ads, scored against their buyer

Commercial Account Executive - Osaka, scored 5/10 against Zscaler’s ideal buyer. Brand and talent play targeting sales candidates, not security buyers.
Account Executive, Majors - Tokyo, scored 5/10 against Zscaler’s ideal buyer. Brand and talent play targeting sales candidates, not security buyers.
Majors Account Executive - Remote USA, scored 5/10 against Zscaler’s ideal buyer. Recruiting post for sales reps, not a demand-gen ad for security buyers.
Account Executive, Majors - Tokyo, scored 5/10 against Zscaler’s ideal buyer. Employer brand recruiting post aimed at sales candidates, not security buyers.
SLED & Federal Account Executive - Remote USA, scored 5/10 against Zscaler’s ideal buyer. Employer brand recruiting post aimed at sales candidates, not security buyers.
SLED & Federal Account Executive - Remote USA, scored 5/10 against Zscaler’s ideal buyer. Employer brand recruiting post aimed at sales candidates, not security buyers.
Majors Account Executive - Remote USA, scored 5/10 against Zscaler’s ideal buyer. Employer brand recruiting post aimed at sales candidates, not security buyers.
Commercial Account Executive - Osaka, scored 5/10 against Zscaler’s ideal buyer. Employer brand recruiting post aimed at sales candidates, not security buyers.
SLED & Federal Account Executive - Remote USA, scored 5/10 against Zscaler’s ideal buyer. Employer brand recruiting post aimed at sales candidates, not security buyers.
Commercial Account Executive - Osaka, scored 5/10 against Zscaler’s ideal buyer. Employer brand recruiting post aimed at sales candidates, not security buyers.
SLED & Federal Account Executive - Remote USA, scored 5/10 against Zscaler’s ideal buyer. Employer brand recruiting post aimed at sales candidates, not security buyers.
Enterprise Account Executive - Remote USA, scored 5/10 against Zscaler’s ideal buyer. Recruiting post aimed at sales candidates, not security buyers; brand play by design.
SSE Magic Quadrant Report, scored 7/10 against Zscaler’s ideal buyer. Gartner MQ proof asset is a strong credibility hook for SASE and SSE evaluators.
Compare Leading DLP Solutions, scored 6/10 against Zscaler’s ideal buyer. Relevant DLP framing but no differentiator or proof to separate Zscaler from rivals.
Zscaler Official Brand Japan, scored 5/10 against Zscaler’s ideal buyer. Brand awareness headline with no specific offer or pain hook for the security buyer.
Zscaler Official Brand Japan, scored 5/10 against Zscaler’s ideal buyer. Identical to prior brand awareness ad, no specific offer or pain hook for the buyer.
Transform Network Security, scored 5/10 against Zscaler’s ideal buyer. Generic transformation claim with no proof, specificity, or enterprise pain signal.
Zero Trust Exchange Japan, scored 6/10 against Zscaler’s ideal buyer. Zero Trust Exchange named directly, but body is generic protection claim with no outcome.
Gartner DLP Market Guide, scored 7/10 against Zscaler’s ideal buyer. Gartner report asset and unified DLP claim give credible proof for data-protection evaluators.
Zscaler Official Japan Brand Ad, scored 4/10 against Zscaler’s ideal buyer. Generic brand tagline with no specific value prop for security buyers.

See Zscaler’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.