Where Zoot Solutions's ads lose the buyer

Zoot Solutions is running 5 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.2 out of 10, and 4 ads need fixing. Each ad below is one of Zoot Solutions’s real live creatives, read straight from the ad libraries.

Zoot Solutions’s live ads, scored against their buyer

• Growth & Acquisition Solutions - Enterprise Cross-Sell, scored 7/10 against Zoot Solutions’s ideal buyer. Cross-sell angle hits a core ICP trigger but lacks any proof or specificity.
• Zoot Enterprises - From Data to Decision, scored 5/10 against Zoot Solutions’s ideal buyer. Broad data-to-decision pitch is directionally right but too generic to earn a click.
• Seamless Customer Experience - Get credit card origination solutions, scored 5/10 against Zoot Solutions’s ideal buyer. Credit card origination is on-ICP but 'seamless customer experience' is generic filler with no proof.
• From Data to Decision, scored 4/10 against Zoot Solutions’s ideal buyer. Vague tagline and generic body copy name no buyer, pain, or outcome.
• Credit Card Origination, scored 5/10 against Zoot Solutions’s ideal buyer. Headline names a real ICP use case but body stays generic with no proof or outcome.

See Zoot Solutions’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.