Where Zoominfo's ads lose the buyer

Zoominfo is running 5 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.4 out of 10, and 0 ads need fixing. Each ad below is one of Zoominfo’s real live creatives, read straight from the ad libraries.

Zoominfo’s live ads, scored against their buyer

• See what we're building., scored 7/10 against Zoominfo’s ideal buyer. Sharp provocation with strong social proof lands well, but headline 'See what we're building' is vague and mismatched to the creative's punch.
• Thought we were just contact data?, scored 8/10 against Zoominfo’s ideal buyer. Repositioning from lists to GTM data layer is credible and the 37-of-40 proof stat gives a real reason to believe.
• Thought we were just contact data?, scored 9/10 against Zoominfo’s ideal buyer. 'The 3% of your market that's buying' nails the core ICP pain of wasted rep time on cold accounts with a memorable, specific frame.
• See what we're building., scored 6/10 against Zoominfo’s ideal buyer. 'Context your agents can act on' is a compelling pivot but 'See what we're building' headline and abstract body copy dilute the punch.
• Thought we were just contact data?, scored 7/10 against Zoominfo’s ideal buyer. 'The data layer your AI is missing' reframes the product cleanly for an AI-aware buyer, though no proof or CTA is present to close the gap.

See Zoominfo’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.