Where Zone & Co's ads lose the buyer

Zone & Co is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 0 ads need fixing. Each ad below is one of Zone & Co’s real live creatives, read straight from the ad libraries.

Zone & Co’s live ads, scored against their buyer

• Their experience. Their words. →, scored 7/10 against Zone & Co’s ideal buyer. Peer proof from named NetSuite customers is compelling, but no specific outcome or pain point anchors the click.
• Their experience. Their words. →, scored 7/10 against Zone & Co’s ideal buyer. Named customer logos and NetSuite context build credibility, but the hook is too abstract to trigger a pain-aware click.

See Zone & Co’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.