How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Zip Security's ads lose the buyer

Zip Security is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 7 ads need fixing. Each ad below is one of Zip Security’s real live creatives, read straight from the ad libraries.

Zip Security’s live ads, scored against their buyer

It can be very hard for companies to know what “good security” actually looks li, scored 6/10 against Zip Security’s ideal buyer. Security maturity matrix is genuinely useful but the hook buries the ICP pain behind a vague opener.
Great time in Austin with the CrowdStrike team, including a few laps around the , scored 5/10 against Zip Security’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
You don’t go through good security, you go around it. For many bad actors today,, scored 4/10 against Zip Security’s ideal buyer. Thought-leadership hook with no offer or CTA loses the demand-gen moment.
Frontier AI Broke the Economics of Attack. It Can Fix the Economics of Defense., scored 5/10 against Zip Security’s ideal buyer. Provocative framing but stops at concept with no product tie-in or next step for the SMB buyer.
How the Best vCISOs Guide Their Clients Through Successful Audits | Zip Security, scored 8/10 against Zip Security’s ideal buyer. Laser-targeted at the vCISO segment with a named pain point and a concrete webinar CTA.
How BD Emerson Saves Clients $200K+/Year on Compliance | Zip Security, scored 7/10 against Zip Security’s ideal buyer. Named customer and a specific dollar figure give vCISOs a real reason to click, though the creative copy is generic.
We've won SMB CyberSecurity Solution of the Year at the 2026 CyberSecurity Break, scored 7/10 against Zip Security’s ideal buyer. Award win is credible third-party proof that lands well for SMB buyers evaluating vendors.
Zip Security Joins CrowdStrike's Project QuiltWorks to Secure SMBs Against Frontier AI Risk, scored 5/10 against Zip Security’s ideal buyer. Partnership announcement reads as a press release with no buyer benefit or CTA surfaced.
Cybersecurity for Small Biz - No IT Team? No Problem, scored 8/10 against Zip Security’s ideal buyer. Headline nails the core ICP pain and the '14 days' promise plus sitelinks add urgency and specificity.
vCISOs | Zip Security, scored 7/10 against Zip Security’s ideal buyer. Directly addresses the vCISO segment with a concrete operational promise, but lacks proof or urgency.
Compare the Top MSPs to Zip - Top MSPs vs Zip Security, scored 7/10 against Zip Security’s ideal buyer. Strong comparison hook with a specific proof point, but targets MSP-evaluators narrowly.
The Modern MSP, Done Right - Compare the Top MSPs to Zip, scored 8/10 against Zip Security’s ideal buyer. Names the exact tools the ICP already runs, pairs a specific proof stat with audit-readiness, and kills the MSP contract objection.
The Modern MSSP for SMBs - Cyber Security, Fully Managed, scored 8/10 against Zip Security’s ideal buyer. SMB call-out and daily audit-readiness framing hit the core ICP pain precisely and concisely.
Security After an Incident - Protect Your Business Fast, scored 6/10 against Zip Security’s ideal buyer. Post-incident trigger is real but narrower than the compliance and audit pain that drives most ICP searches.
MDM for Teams Without IT - Protect your business with MDM, scored 6/10 against Zip Security’s ideal buyer. Good ICP hook on no-IT teams but body reads like a blog post, not a product offer.
Zip Security - Better Than an MSP, scored 7/10 against Zip Security’s ideal buyer. Data-ownership angle and audit-readiness are strong differentiators, but no specific proof stat weakens the claim.
Device Management | Zip Security, scored 8/10 against Zip Security’s ideal buyer. G2 rating, named tool unification, and auto-neutralization together give the ICP buyer three concrete reasons to click.

See Zip Security’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.