Where Zerops's ads lose the buyer

Zerops is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 1 ad needs fixing. Each ad below is one of Zerops’s real live creatives, read straight from the ad libraries.

Zerops’s live ads, scored against their buyer

• On a VPS it gets root, your credentials on the same box, a database it can drop,, scored 8/10 against Zerops’s ideal buyer. Security-risk contrast hook lands hard for engineers who actually think about agent blast radius.
• Ship agents you can stand behind, not just send away, scored 7/10 against Zerops’s ideal buyer. Accountability angle resonates with engineering leads but creative is text-only and body cuts off before the proof lands.
• 2 new products are coming, and they are already on our website! Check them out. , scored 4/10 against Zerops’s ideal buyer. Teaser copy names nothing specific, giving the ICP buyer no reason to click over any other launch post.

See Zerops’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.