How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Zendesk's ads lose the buyer

Zendesk is running 23 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.2 out of 10, and 13 ads need fixing. Each ad below is one of Zendesk’s real live creatives, read straight from the ad libraries.

Zendesk’s live ads, scored against their buyer

What history can tell us about AI transformation, scored 5/10 against Zendesk’s ideal buyer. Thought-leadership angle with no CX pain hook leaves the ICP buyer with nothing to act on.
【世界1万1,000人以上を調査｜CXトレンドレポート2026年版】・消費者の83%が「今のCXはもっと良くできるはずだ」と回答・消費者の74%が「同じこと, scored 7/10 against Zendesk’s ideal buyer. Specific survey stats on CX frustration land squarely on the ICP pain, strong proof for a report download.
23,000+ tickets a month. 2 million users worldwide. Here's the story of how Enva, scored 8/10 against Zendesk’s ideal buyer. Concrete ticket volume and user scale numbers instantly mirror the ICP's core pain, making the case study irresistible.
This isn’t another AI prediction. It’s a practical blueprint. Zendesk AI Product, scored 6/10 against Zendesk’s ideal buyer. Thought-leadership framing is on-ICP but no specific outcome or CTA anchors the click.
Flashbacks from the early 2000s are hitting me hard. Being in CX and AI today fe, scored 7/10 against Zendesk’s ideal buyer. Relatable CX buyer analogy lands well and the screen shows '80% automation' proof in frame.
Unpopular opinion? Maybe. Important? Definitely. Enterprise AI doesn't have an i, scored 5/10 against Zendesk’s ideal buyer. Intriguing framing but the deployment problem is never named specifically enough to earn the click.
If you can’t control your AI agents, they’re not really your agents. See you on , scored 7/10 against Zendesk’s ideal buyer. Control and governance angle directly addresses a real ICP fear, with clear product positioning on the creative.
Zendesk Specialized Agents, scored 6/10 against Zendesk’s ideal buyer. Punchy control-vs-clout line resonates but body copy adds nothing and there is no CTA or proof.
Most AI security tests stop at the model. Real risk starts when an AI agent take, scored 7/10 against Zendesk’s ideal buyer. Security and deployment risk angle is timely for AI-adopting CX buyers, with a concrete report as the offer.
The work that matters most in support is the thing agents have the least time fo, scored 8/10 against Zendesk’s ideal buyer. Specific data from 165M interactions gives CX leaders a sharp, credible reason to engage.
Zendesk Specialized Agents, scored 4/10 against Zendesk’s ideal buyer. Clever wordplay obscures the actual value prop, leaving the ICP with no clear outcome or reason to act.
Zendesk Contact Center SaaS ROI, scored 6/10 against Zendesk’s ideal buyer. ROI claim lands for contact center buyers but no specific outcome or proof anchors it.
Zendesk Official Site AI CX, scored 5/10 against Zendesk’s ideal buyer. Generic brand headline with no specific pain, outcome, or reason to click over rivals.
Omnichannel Contact Center AI Tools, scored 7/10 against Zendesk’s ideal buyer. Omnichannel plus AI directly matches the fragmented-stack pain, and trial CTA drives action.
Number One Support Software Free Trial, scored 7/10 against Zendesk’s ideal buyer. Do more with less efficiency message hits the headcount-pressure pain with a free-trial CTA.
Reliable Flexible Scalable Support Software, scored 5/10 against Zendesk’s ideal buyer. Three generic adjectives in the headline say nothing specific about the buyer's core pain.
Number One IT HelpDesk System, scored 7/10 against Zendesk’s ideal buyer. Route, prioritize, and solve tickets speaks directly to IT Service Manager ticket-volume pain.
Self-Improving AI Agents Every Platform, scored 7/10 against Zendesk’s ideal buyer. Agentic AI hook and productivity promise land squarely on the ICP pain, though no proof or specific outcome anchors the click.
Zendesk Contact Center SaaS, scored 6/10 against Zendesk’s ideal buyer. Omnichannel and AI tools match the ICP pain but the copy stays generic with no specific outcome or differentiator.
Number One Helpdesk Software, scored 6/10 against Zendesk’s ideal buyer. Ticket-solving and scaling claims hit real ICP pain but self-declared number-one ranking and generic body weaken credibility.

See Zendesk’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.