How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Zenarate's ads lose the buyer

Zenarate is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.4 out of 10, and 17 ads need fixing. Each ad below is one of Zenarate’s real live creatives, read straight from the ad libraries.

Zenarate’s live ads, scored against their buyer

Award-Winning Learning Performance Ecosystem, scored 5/10 against Zenarate’s ideal buyer. Category claim and feature list land without a specific outcome or buyer pain.
Experience AI Simulations, scored 6/10 against Zenarate’s ideal buyer. Agents-master-skills-faster hook is relevant but no outcome number or vertical proof anchors the claim.
AI Simulation Software, scored 6/10 against Zenarate’s ideal buyer. Simulation query match is strong but 'users consistently praise' social snippet is anonymous and no metric seals the value.
AI Call Simulation Training, scored 6/10 against Zenarate’s ideal buyer. Unified AI and human performance angle is on-ICP but no specific outcome or proof to separate from category.
Zenarate AI Coaching Get Today, scored 4/10 against Zenarate’s ideal buyer. Truncated headline and body hide the offer, leaving only a brand name and a vague live-run promise.
Best AI Coaching Software, scored 6/10 against Zenarate’s ideal buyer. Real-time scorecards and cost reduction are concrete but 'Best' claim is unbacked and body reads like a feature list.
#1 AI Coaching Platform, scored 5/10 against Zenarate’s ideal buyer. Unbacked '#1' claim and truncated body leave the value proposition incomplete for a high-intent searcher.
AI Simulation Plus Coaching, scored 5/10 against Zenarate’s ideal buyer. Feature list body dilutes the message and no specific outcome or proof anchors the '#1' claim.
#1 Simulation Platform, scored 4/10 against Zenarate’s ideal buyer. Shortest ad in the set, no outcome, no proof, and no CTA beyond the implied click.
#1 AI Simulation Faster Ramp Times, scored 7/10 against Zenarate’s ideal buyer. Naming 'Faster Ramp Times' in the headline directly hits the ICP's measurable pain, strongest hook in the set.
#1 AI Simulation Experience Coaching, scored 5/10 against Zenarate’s ideal buyer. Sitelinks add useful depth.
#1 Simulation Platform Train Agents, scored 6/10 against Zenarate’s ideal buyer. Strong claim and specific metrics but 'half the cost' is unbacked and sitelinks dilute focus.
Call Center Simulation Tool, scored 6/10 against Zenarate’s ideal buyer. Hits the unified-platform pain well but offers no outcome metric or CTA to drive the click.
AI-Powered Agent Training Integration, scored 6/10 against Zenarate’s ideal buyer. Addresses the AI-plus-human unification pain directly but 'trained, tested and trusted' is vague with no metric or CTA.
New Possibilities w/ Zenarate, scored 5/10 against Zenarate’s ideal buyer. Generic headline buries the real value; real-time scorecards body copy is solid but the hook wastes the query moment.
Best AI Coaching Software, scored 5/10 against Zenarate’s ideal buyer. 'Best' headline is a generic superlative with no proof.
Best AI Coaching Software Get Started, scored 5/10 against Zenarate’s ideal buyer. 'Best' superlative with no proof and body repeats the same scorecards line without adding a reason to click now.
AI-Powered Coaching Expert Simulations, scored 5/10 against Zenarate’s ideal buyer. Headline is truncated mid-word and body cuts off before delivering the value, leaving the offer incomplete.

See Zenarate’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.