How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Zaptec's ads lose the buyer

Zaptec is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.2 out of 10, and 12 ads need fixing. Each ad below is one of Zaptec’s real live creatives, read straight from the ad libraries.

Zaptec’s live ads, scored against their buyer

Det er svært ikke at smile med en Zaptec Go 2 i hænderne 😅 Zaptec Go 2 er skabt, scored 5/10 against Zaptec’s ideal buyer. Warm consumer tone and vague 'future-ready' hook miss the B2B buyer pain entirely.
Vil du tilbyde dine kunder en fremtidssikret ladeboks? 🔌 Zaptec Go 2 er MID-cer, scored 6/10 against Zaptec’s ideal buyer. MID certification is a real B2B differentiator but the hook buries it behind a generic question.
The fastest EV install on the UK market?, scored 7/10 against Zaptec’s ideal buyer. Concrete install-speed claim speaks directly to the installer pain of slow deployment at scale.
EV Billing for Apartment Blocks: Free Property Manager's Guide, scored 8/10 against Zaptec’s ideal buyer. Specific cost stat on the creative stops the right buyer and the free guide CTA is low friction.
Zaptec Go 2 er en ladeløsning skabt til fremtiden ⚡️ Ladeboksen er testet og cer, scored 6/10 against Zaptec’s ideal buyer. Copy signals future-ready and certified but stays generic without a specific buyer pain or outcome.
Lad op til fremtiden med Zaptec Go 2, scored 5/10 against Zaptec’s ideal buyer. Lifestyle creative and forward-thinking angle suit the home buyer but the offer stays abstract with no concrete benefit.
Free Guide to EV Charging Compliance for Property Managers, scored 7/10 against Zaptec’s ideal buyer. Urgency hook and role-specific guide land well for property managers planning an installation.
Free Guide to EV Charger Payments for Apartment Blocks, scored 6/10 against Zaptec’s ideal buyer. 'Make it simple' is a generic promise that dilutes the sharper compliance and cost angles used elsewhere.
Free Guide to EV Charging Compliance for Property Managers, scored 8/10 against Zaptec’s ideal buyer. 'Rules already apply' creates genuine urgency for a property manager who may not know they are non-compliant.
Vi har bedt vores direktør om at unboxe en Zaptec Go 2 ⚡️ Det er ikke let at imp, scored 6/10 against Zaptec’s ideal buyer. Director unboxing format is engaging but copy stays product-focused without naming a buyer pain or outcome.
Vi har bedt vores direktør om at unboxe en Zaptec Go 2 ⚡️ Det er ikke let at imp, scored 5/10 against Zaptec’s ideal buyer. Engaging format but copy leans on novelty rather than a buyer pain or specific benefit.
Fremtidssikret opladning med Zaptec Go 2 🔌 Zaptec Go 2’s MID-certificering bety, scored 6/10 against Zaptec’s ideal buyer. MID certification is a real compliance hook but copy stops before naming the buyer benefit it unlocks.
Free Guide to EV Charging Compliance for Property Managers, scored 8/10 against Zaptec’s ideal buyer. Sharp role call-out, real compliance trigger, and a free guide CTA match the property manager ICP precisely.
Fremtidssikret opladning med Zaptec Go 2 🔌 Zaptec Go 2’s MID-certificering bety, scored 6/10 against Zaptec’s ideal buyer. MID certification is a real compliance hook but copy stops before naming the buyer benefit it unlocks.
Skal dine kunder være klar til fremtiden med Zaptec Go 2?, scored 6/10 against Zaptec’s ideal buyer. Exploded-view creative shows MID cert and V2G readiness but headline is generic and misses the B2B buyer pain.
Se, hvad Zaptec Go 2 kan her ⚡️, scored 5/10 against Zaptec’s ideal buyer. Aspirational tagline and home-charging visual fit the consumer ICP but offer no specific reason to click over rivals.
Det er svært ikke at smile med en Zaptec Go 2 i hænderne 😅 Zaptec Go 2 er skabt, scored 5/10 against Zaptec’s ideal buyer. Warm human format but the hook is emotional novelty with no buyer pain or product proof surfaced in copy.

See Zaptec’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.