Where Zapier's ads lose the buyer

Zapier is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 8.3 out of 10, and 0 ads need fixing. Each ad below is one of Zapier’s real live creatives, read straight from the ad libraries.

Zapier’s live ads, scored against their buyer

• How Vendasta reclaimed 282+ days of work, scored 8/10 against Zapier’s ideal buyer. Named customer, exact number, and sales ops pain land squarely on the ICP, though the demo CTA is a cold ask.
• How Remote's 3-person IT team saves 2,200+ days a month, scored 9/10 against Zapier’s ideal buyer. IT Ops pain, a named SaaS customer, a massive recurring time-save, and AI framing all hit the ICP's core.
• How Superhuman saves 42+ hours a week, scored 8/10 against Zapier’s ideal buyer. Specific weekly time-save with a named SaaS customer speaks directly to Marketing and Support Ops buyers.

See Zapier’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.