Where Zania's ads lose the buyer

Zania is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 1 ad needs fixing. Each ad below is one of Zania’s real live creatives, read straight from the ad libraries.

Zania’s live ads, scored against their buyer

• Give your GRC team room to do more., scored 6/10 against Zania’s ideal buyer. Sharp ICP hook but no proof or specific outcome to justify the click.
• Connect compliance to business risk., scored 7/10 against Zania’s ideal buyer. Named-rival hook is sharp and the multi-entity framing fits the grown-up buyer, but no proof or outcome number closes the deal.
• Spend less time chasing vendors., scored 7/10 against Zania’s ideal buyer. Pain-first hook nails the TPRM buyer's exact tension, but no proof or time-saved number makes the promise concrete.

See Zania’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.