How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where XOi Solutions's ads lose the buyer

XOi Solutions is running 11 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.9 out of 10, and 1 ad needs fixing. Each ad below is one of XOi Solutions’s real live creatives, read straight from the ad libraries.

XOi Solutions’s live ads, scored against their buyer

Service History One Tap Away, scored 7/10 against XOi Solutions’s ideal buyer. Strong HVAC-specific hook and tech pain addressed, but 'leading' claim is unsubstantiated filler.
See for Yourself Close More Faster, scored 4/10 against XOi Solutions’s ideal buyer. Vague outcome with no vertical signal or specific proof to earn the click.
Built With Real Technicians AI Summaries, scored 6/10 against XOi Solutions’s ideal buyer. Field-office alignment message is relevant but headline is fragmented and body copy stays generic.
XOi Field Service AI Action, scored 7/10 against XOi Solutions’s ideal buyer. Asset foundation framing hits the core pain but CTA is vague for high-intent search.
Asset Intelligence Platform Connected, scored 7/10 against XOi Solutions’s ideal buyer. Service, sell, and plan framing maps well to multiple buyer roles.
AI Plus Field Service Technicians, scored 5/10 against XOi Solutions’s ideal buyer. Targets the technician user, not the Service Ops or VP buyer who holds the budget.
Data Intelligence Solution Display, scored 5/10 against XOi Solutions’s ideal buyer. Generic category label and vague peak-performance promise do not connect to the fragmented asset data pain.
Field Service AI App HVAC, scored 7/10 against XOi Solutions’s ideal buyer. HVAC vertical call-out and speed-to-job-done outcome match the ICP well, though buyer role stays at tech level.
Reduce Operational Expenses Tool, scored 5/10 against XOi Solutions’s ideal buyer. Cost-reduction hook is broadly appealing but too generic to signal asset intelligence or field service specificity.
XOi For Field Service Leaders, scored 7/10 against XOi Solutions’s ideal buyer. Role-named hook and equipment-data-to-uptime outcome land squarely on the VP of Service buyer pain.
XOi Platform Overview Ad, scored 5/10 against XOi Solutions’s ideal buyer. Hub metaphor is vague and the body cuts off before naming a concrete outcome for the buyer.

See XOi Solutions’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.