How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Xait's ads lose the buyer

Xait is running 20 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 0 ads need fixing. Each ad below is one of Xait’s real live creatives, read straight from the ad libraries.

Xait’s live ads, scored against their buyer

Stop fixing quotes. Start closing deals with XaitCPQ., scored 7/10 against Xait’s ideal buyer. 50% quote-time cut with named features lands well, but no industry or role signal narrows to the ICP.
Win more tenders with a process your team actually trusts, scored 8/10 against Xait’s ideal buyer. Pain-first hook hits the exact ICP trigger and the demo CTA is low-friction, but proof is feature-level not outcome-level.
Take the Profit Tour Your Quotes Deserve, scored 7/10 against Xait’s ideal buyer. Up-to-30% profitability claim is compelling but 'up to' hedging and generic revenue framing soften the punch for bid managers.
From “I’ll get back to you” to “Here’s your quote” in one conversation, scored 7/10 against Xait’s ideal buyer. Specific time claim and 30% profitability proof land well, but no industry or role signal to sharpen ICP fit.
Win more tenders. Write less., scored 8/10 against Xait’s ideal buyer. Headline nails the exact bid-team tension and body names the three core features with a low-friction demo CTA.
“Business partners would ask us to use their XaitPorter, under their licenses. A, scored 7/10 against Xait’s ideal buyer. Real customer voice on a partner-adoption story is credible proof.
Full Customer Story, scored 7/10 against Xait’s ideal buyer. Named manufacturing customer and 50% quote-time reduction stat are strong proof, but the creative buries the stat behind a click.
Full Customer Story, scored 7/10 against Xait’s ideal buyer. Same strong proof as the square version but the vertical crop hides the XaitCPQ brand name, weakening immediate attribution.
CPQ for Manufacturing Industrial Equipment, scored 7/10 against Xait’s ideal buyer. Vertical-specific headline matches a high-value ICP segment well, but the body stays generic and the outcome is vague.
Enterprise CPQ Cloud-Based Platform, scored 5/10 against Xait’s ideal buyer. Headline is category-correct but generic, and the body lists features without a specific outcome or differentiator.
XaitPorter RFP AI-Powered Automation, scored 8/10 against Xait’s ideal buyer. Query-matched headline, social proof anchor ('world's largest companies'), and sitelinks cover the key buyer intents cleanly.
Native HubSpot CPQ Integration, scored 6/10 against Xait’s ideal buyer. HubSpot CRM angle targets a real pain but misses the tender/RFP buyer who rarely lives in HubSpot.
XaitPorter 70 Percent Faster Proposals, scored 8/10 against Xait’s ideal buyer. Specific speed claim plus 70,000-user proof lands squarely on the RFP buyer's core pain.
XaitPorter AI-Powered RFP Automation, scored 7/10 against Xait’s ideal buyer. AI-powered hook with 70 percent faster claim is credible.
Seamless Salesforce CPQ Integration, scored 6/10 against Xait’s ideal buyer. Quoting-complexity angle is relevant but Salesforce-native framing narrows fit and the body stays vague.
CPQ Managed Services Profit Margins, scored 7/10 against Xait’s ideal buyer. Profit-margin hook and complex-quoting claim speak directly to the sales ops buyer's financial risk.
CPQ Manufacturing Quote Automation, scored 7/10 against Xait’s ideal buyer. Engineering-to-sales gap framing hits a real manufacturing pain with strong sitelink depth.
Salesforce CPQ Custom Products, scored 6/10 against Xait’s ideal buyer. Custom-products angle is relevant but generic scale language dilutes the specific quoting pain.
CPQ Managed Services Global Pricing, scored 6/10 against Xait’s ideal buyer. MRR and hardware-markup specifics are useful but managed-services framing drifts from the core tender ICP.
XaitPorter RFP Software 70% Faster, scored 8/10 against Xait’s ideal buyer. Specific speed claim and social proof anchor land well for an active RFP searcher.

See Xait’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.