How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Xactly's ads lose the buyer

Xactly is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.2 out of 10, and 6 ads need fixing. Each ad below is one of Xactly’s real live creatives, read straight from the ad libraries.

Xactly’s live ads, scored against their buyer

Design a Comp Plan Your Best Reps Stay For, scored 8/10 against Xactly’s ideal buyer. Sharp retention pain hook with a concrete modeling capability and product UI proof.
Turn Revenue Signals Into Action, scored 7/10 against Xactly’s ideal buyer. Strong risk-framing hook and a tangible playbook asset, but 'orchestration' framing dilutes comp-specific ICP fit.
The Next Evolution of Sales Performance, scored 6/10 against Xactly’s ideal buyer. AI-in-SPM framing is forward-looking but abstract, missing the acute pain that drives urgency for core ICP buyers.
Model Next Year's Comp Plan Before You Roll It Out, scored 9/10 against Xactly’s ideal buyer. Pinpoint pain, live product UI, and a clear CTA make this the strongest comp-modeling ad in the set.
The Next Evolution of Sales Performance, scored 6/10 against Xactly’s ideal buyer. Playbook offer is relevant but 'next evolution' framing is too abstract to compel a comp analyst or RevOps leader.
Less Integration Debt. More Control., scored 7/10 against Xactly’s ideal buyer. No-code, no-integration-debt message hits IT and RevOps pain directly, with product UI as proof.
Turn Revenue Signals Into Action, scored 6/10 against Xactly’s ideal buyer. Broad AI orchestration pitch with a guide CTA lands mid-tier; lacks a specific pain hook to earn the click.
The Real Cost of Losing Your Best Reps, scored 8/10 against Xactly’s ideal buyer. Concrete dollar stat stops the scroll and ties rep retention directly to comp design for the right buyer.
See How Your Comp Plan Stacks Up in 2026, scored 8/10 against Xactly’s ideal buyer. Timely tension question plus a named benchmark report gives comp and finance leaders a real reason to click.
Start Your 90-Day Orchestration Plan, scored 5/10 against Xactly’s ideal buyer. Slogan-level copy with no specific pain or proof; playbook CTA is too soft for a cold RevOps audience.
Adapt as Fast as Your Business Changes, scored 8/10 against Xactly’s ideal buyer. Specific time-waste pain tied to a product UI demo resonates strongly with territory and quota planners.
5 Ways to Automate Comp Without Adding Headcount, scored 8/10 against Xactly’s ideal buyer. Sharp pain hook plus AI-in-SPM angle lands squarely on RevOps buyers drowning in spreadsheets.
Keep Your Top Reps From Walking Out the Door, scored 6/10 against Xactly’s ideal buyer. Retention angle is relevant but creative pivots to talent attraction, splitting the message and softening ICP fit.
Keep Your Top Reps From Walking Out the Door, scored 5/10 against Xactly’s ideal buyer. Generic talent-scarcity stat speaks to HR broadly, not to comp ops or RevOps buyers with a commission pain.
Your Comp Process Won't Survive the Next Growth Spurt, scored 8/10 against Xactly’s ideal buyer. Mid-market SPM framing with a concrete scaling metaphor hits the exact growth-stage pain the ICP feels.
Your Comp Process Won't Survive the Next Growth Spurt, scored 9/10 against Xactly’s ideal buyer. Provocative reframe of past success as current liability is the sharpest hook in the set for a scaling ops buyer.
5 Ways to Automate Comp Without Adding Headcount, scored 7/10 against Xactly’s ideal buyer. Concrete numbered plays for RevOps land well, but 'Say Goodbye to Point Solutions' is vague and dilutes the message.
The Real Cost of Losing Your Best Reps, scored 8/10 against Xactly’s ideal buyer. The 2x salary stat makes the financial cost of turnover visceral and gives CFOs and Sales leaders a concrete reason to click.

See Xactly’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.