How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Wultra's ads lose the buyer

Wultra is running 23 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 6 ads need fixing. Each ad below is one of Wultra’s real live creatives, read straight from the ad libraries.

Wultra’s live ads, scored against their buyer

PSD3/PSR is putting greater focus on authentication that can withstand modern ph, scored 7/10 against Wultra’s ideal buyer. Named regulation and OTP Bank co-brand land well, but the hook stays generic without a specific compliance deadline or fraud stat.
PSD3/PSR is set to bring new expectations for strong customer authentication, an, scored 7/10 against Wultra’s ideal buyer. Real human face and OTP Bank co-brand add credibility, but the value promise stops at 'implications go beyond' with no concrete hook.
🎥 🔴 Free Webinar for Banking Teams | 15 Sep | 45 minutes, scored 9/10 against Wultra’s ideal buyer. Named bank case study of OTP-to-FIDO2 migration gives the exact proof a banking security buyer needs to justify attending.
Digital ID Wallet Gateway, scored 5/10 against Wultra’s ideal buyer. Visually polished and on-topic for eIDAS buyers, but no proof, no pain point, and 'Learn More' CTA adds no pull.
Moving to phishing-resistant authentication involves more than choosing the righ, scored 7/10 against Wultra’s ideal buyer. PSD3 compliance angle and OTP Bank co-brand give strong ICP signal, but the hook buries the payoff behind a process statement.
PSD3/PSR Is Raising the Bar: Fraud, Liability & Future of Authentication, scored 8/10 against Wultra’s ideal buyer. Named speakers with titles, a real bank co-brand, and a specific regulatory topic make this the strongest proof-led webinar ad.
Learn from OTP Bank Moldova, scored 7/10 against Wultra’s ideal buyer. Named bank customer and FIDO2 migration journey are compelling proof, but the creative lacks urgency or a compliance deadline.
PSD3 raises expectations for strong customer authentication. Talisman is a FIDO2, scored 7/10 against Wultra’s ideal buyer. PSD3 compliance framing and FIDO2 product name give solid ICP fit, and copy signals a concrete product for a real regulatory deadline.
🎥 🔴 Webinar: OTP Bank Moldova - From Legacy OTP to FIDO2, scored 8/10 against Wultra’s ideal buyer. 'Lessons from a production deployment' with a named bank is the sharpest proof signal in the set for a migration-ready buyer.
PSD3/PSR: Fraud, Liability & Authentication, scored 8/10 against Wultra’s ideal buyer. Named bank co-presenter and exact regulatory pain points make this highly credible for the compliance-driven buyer.
Prepare for PSD3/PSR, scored 6/10 against Wultra’s ideal buyer. Regulatory hook is on-target but generic creative and no named proof point make it forgettable next to sharper alternatives.
PSD3 raises expectations for strong customer authentication. Talisman is a FIDO2, scored 7/10 against Wultra’s ideal buyer. PSD3 compliance hook plus FIDO2 product name gives the right buyer a concrete reason to watch, though no proof or outcome is stated.
Future-Proof Secure Single Sign-On, scored 6/10 against Wultra’s ideal buyer. SSO framing is relevant to banking security buyers but 'future-proof' is vague and no compliance or fraud angle sharpens the hook.
Protect Mobile Apps Runtime Attacks, scored 7/10 against Wultra’s ideal buyer. Specific threat named and fraud-system integration mentioned, but no regulatory tie-in or proof leaves the offer underspecified for a compliance buyer.
FIDO2 Authentication Secure Logins, scored 6/10 against Wultra’s ideal buyer. Query-relevant headline and sitelinks match intent but repetitive copy and no outcome beyond 'bank-grade security' thin the value for a high-intent buyer.
Digital Identity Wallet Gateway Banking, scored 8/10 against Wultra’s ideal buyer. Post-quantum cryptography chip plus regulatory-ready label and banking-specific framing hit three core ICP triggers in one creative.
Future-Proof Secure Single Sign-On Banking, scored 7/10 against Wultra’s ideal buyer. Clear banking SSO value with OIDC/OAuth2 and passkey signals, but no compliance or fraud urgency hook.
FIDO2 Hardware Token Banking Security, scored 8/10 against Wultra’s ideal buyer. PSD3/PSR1 badge plus free sample CTA directly targets the compliance-driven buyer replacing SMS OTP.
Protect Mobile Apps Runtime Attacks, scored 7/10 against Wultra’s ideal buyer. Fraud signal and threat intelligence chips land well, but no compliance deadline or OTP-replacement urgency.
Advanced Authenticator App Wultra, scored 5/10 against Wultra’s ideal buyer. '100% Compliant' is vague and the OTP framing contradicts the ICP's mandate to replace SMS OTP.

See Wultra’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.