Where Wrike's ads lose the buyer

Wrike is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 1 ad needs fixing. Each ad below is one of Wrike’s real live creatives, read straight from the ad libraries.

Wrike’s live ads, scored against their buyer

• When you invest $5 million in a new ERP system, the technology is only half the , scored 7/10 against Wrike’s ideal buyer. Sharp enterprise pain hook targets manufacturing ops leaders mid-transformation, but CTA.
• Read the 2026 Gartner® Report., scored 7/10 against Wrike’s ideal buyer. Fourth consecutive Gartner Leader placement is strong third-party proof, but the ad leads with report framing over buyer pain.
• Still comparing tools? Feature lists only tell you so much. If you want to see t, scored 6/10 against Wrike’s ideal buyer. Comparison-stage hook is relevant but generic.

See Wrike’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.