How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Worth AI's ads lose the buyer

Worth AI is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 5 ads need fixing. Each ad below is one of Worth AI’s real live creatives, read straight from the ad libraries.

Worth AI’s live ads, scored against their buyer

SMB Onboarding, Solved by Worth, scored 8/10 against Worth AI’s ideal buyer. Named ICP buyers and broken pain land well, but AE-as-spokesperson format softens authority for a CRO or VP.
Uncover Hidden Risk Beyond Standard KYB, scored 7/10 against Worth AI’s ideal buyer. Continuous Decision Intelligence and hidden risk framing resonate, but 'Learn More' CTA and no outcome metric leave the click weak.
Meet CODI: Autonomous Underwriting, scored 6/10 against Worth AI’s ideal buyer. Product-launch framing puts the feature first and the buyer pain last, making it harder for a risk leader to self-identify.
Get to know Tom LoMedico at Worth, scored 7/10 against Worth AI’s ideal buyer. Human-face format builds trust and copy hits core ICP pain, but no proof or specifics to seal the click.
Accurate EIN Verification, scored 7/10 against Worth AI’s ideal buyer. Specific data point and competitive claim make EIN verification credible, though fraud prevention framing is narrower than full ICP pain.
Get Started, scored 6/10 against Worth AI’s ideal buyer. Consolidation angle and 3-field hook are relevant but 'Get Started' headline wastes the prime position on a generic CTA.
Get Started, scored 7/10 against Worth AI’s ideal buyer. Specific scale proof and 3-field simplicity speak directly to high-volume onboarding pain, but headline is wasted on a generic CTA.
Get Started, scored 8/10 against Worth AI’s ideal buyer. Quantified outcome tied directly to automated decisioning is the sharpest ICP hook in the set, only held back by a generic headline.
Use the Wallet Now - Worth, scored 5/10 against Worth AI’s ideal buyer. Wallet framing and tokenized info are unclear to a risk or compliance buyer searching for onboarding automation.
Operational Risk Management, scored 7/10 against Worth AI’s ideal buyer. 90% time reduction is a strong quantified claim that matches the ICP query intent well, though Pre-Filling feature name needs context.
Operational Risk Management, scored 7/10 against Worth AI’s ideal buyer. 90% time reduction is a strong quantified claim that matches the ICP query intent well, though Pre-Filling feature name needs context.
Instant Decision-Making with Worth Score™, scored 6/10 against Worth AI’s ideal buyer. Score visual is compelling but no data proof or ICP pain named to earn the click.
Increase Approvals Over 37%, scored 8/10 against Worth AI’s ideal buyer. Specific approval lift and 242M database proof directly address the onboarding speed pain.
Cut Onboarding Time by 50%, scored 8/10 against Worth AI’s ideal buyer. Two quantified claims and manual-process pain hit the ICP squarely, though dual headlines dilute focus.
Instant Decision-Making with Worth Score™, scored 6/10 against Worth AI’s ideal buyer. Score visual is compelling but no data proof or ICP pain named to earn the click.
Faster Time-to-Revenue, scored 7/10 against Worth AI’s ideal buyer. 90% application time reduction is a strong specific claim tied directly to revenue speed.
Decrease Abandonment by 43%, scored 9/10 against Worth AI’s ideal buyer. Abandonment stat hits the ICP's sharpest pain, backed by approvals, compliance, and risk in one line.
Fill Applications in 3 Clicks, scored 7/10 against Worth AI’s ideal buyer. Concrete mechanic and 90% stat are strong but headline feels applicant-facing rather than operator-facing.

See Worth AI’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.