Where Workshop's ads lose the buyer

Workshop is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 3 out of 10, and 2 ads need fixing. Each ad below is one of Workshop’s real live creatives, read straight from the ad libraries.

Workshop’s live ads, scored against their buyer

• Start your week with internal comms ideas and inspiration, scored 5/10 against Workshop’s ideal buyer. Thought-leadership or brand post with no product pitch, not a demand-gen ad; judge it on brand lift, not buyer fit.
• Wondering how your internal comms stack up? We analyzed 100M+ emails across 300+, scored 1/10 against Workshop’s ideal buyer. Internal comms benchmarks are irrelevant to CMOs buying omnichannel experiential agency services.

See Workshop’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.