How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where WorkOS's ads lose the buyer

WorkOS is running 8 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 3 ads need fixing. Each ad below is one of WorkOS’s real live creatives, read straight from the ad libraries.

WorkOS’s live ads, scored against their buyer

See how the very best teams build with AI, ship ambitious products, and turn new, scored 6/10 against WorkOS’s ideal buyer. Event draw is right-audience but no specific session, speaker, or pain hook to compel registration.
init() · SFJAZZ · Oct 7 · Register for free., scored 7/10 against WorkOS’s ideal buyer. Tight ICP signal with founders and technical leaders, but no specific topic or reason to show up beyond the label.
WorkOS Launch Week - Day 3 🛠️ Management MCP Server 🛠️ Your agent now has, scored 7/10 against WorkOS’s ideal buyer. AI-native angle and agent access to WorkOS operations lands squarely on the builder ICP.
Agent Auth | WorkOS, scored 8/10 against WorkOS’s ideal buyer. Sharp pain framing for AI-native builders.
The future has to start somewhere. init() is a new conference for the builders, , scored 5/10 against WorkOS’s ideal buyer. Brand and community play for the right audience, but no product offer or demand-gen hook.
WorkOS Launch Week - Day 2 🔐 API Gateway 🔐 Ship your API. WorkOS handles the a, scored 7/10 against WorkOS’s ideal buyer. Concrete new product for AI-native builders, but benefit stops at access layer with no outcome proof.
Airlock — WorkOS, scored 7/10 against WorkOS’s ideal buyer. Crisp problem framing for AI agent builders, but creative names the solution without explaining the escape from the two bad options.
Sign in once. Get to work. WorkOS Passport. Coming soon. https://lnkd.in/gY8C7QM, scored 5/10 against WorkOS’s ideal buyer. Polished SSO-adjacent product teaser aimed at end users, not the engineering buyer losing enterprise deals.

See WorkOS’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.