How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where WorkForce Software's ads lose the buyer

WorkForce Software is running 15 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5 out of 10, and 11 ads need fixing. Each ad below is one of WorkForce Software’s real live creatives, read straight from the ad libraries.

WorkForce Software’s live ads, scored against their buyer

Two proven solutions. One stronger value proposition., scored 7/10 against WorkForce Software’s ideal buyer. Sharp competitive hook targets Workday shops evaluating UKG, but no pain or proof beyond the claim.
ADP and Accenture are partnered to help organizations drive greater efficiency a, scored 6/10 against WorkForce Software’s ideal buyer. Multi-country complexity angle fits ICP but copy is vague and the partnership story lacks a concrete outcome.
SAP’s preferred workforce management solution extension partner, scored 8/10 against WorkForce Software’s ideal buyer. Preferred-partner status plus 2.1 million users across 340 orgs gives SAP shops a credible, specific reason to click.
Workforce management software evaluation checklist, scored 7/10 against WorkForce Software’s ideal buyer. Sharp SAP-user hook with a concrete checklist offer, but no pain specifics or proof.
Accelerate your time to value with a future-ready workforce management solution., scored 5/10 against WorkForce Software’s ideal buyer. Complexity hook fits the ICP but 'sustained business advantage' is too vague to earn a click.
Target specific workforce management needs, scored 2/10 against WorkForce Software’s ideal buyer. Sales-enablement tool aimed at reps, not the enterprise HR or payroll buyer this ICP targets.
Win with ADP, scored 2/10 against WorkForce Software’s ideal buyer. Partner sales-hub ad aimed at Oracle reps, not enterprise HR or payroll buyers.
Our partnership is a powerful combo for any organization., scored 3/10 against WorkForce Software’s ideal buyer. Partnership brand play aimed at partners or consultants, not the enterprise workforce buyer.
Two proven solutions. One stronger value proposition., scored 6/10 against WorkForce Software’s ideal buyer. Complex-needs framing and dual-platform proof point fit the ICP, but outcome stays generic with no specifics.
Dell: Transforming payroll with ADP and Workday, scored 6/10 against WorkForce Software’s ideal buyer. Named enterprise proof and multinational consolidation angle are relevant, but Workday partnership dilutes WorkForce Software's own WFM story.
ADP + Accenture. Together, we help our clients achieve measurable value from pay, scored 5/10 against WorkForce Software’s ideal buyer. Partnership positioning with no specific WFM pain, compliance angle, or ICP-relevant outcome named.
Dell: Transforming payroll with ADP and Workday, scored 3/10 against WorkForce Software’s ideal buyer. Creative copy reveals this is a channel-partner pitch to resellers, not a buyer-facing demand-gen ad.
SAP’s preferred workforce management solution extension partner, scored 7/10 against WorkForce Software’s ideal buyer. SAP-native positioning with 2.1M user proof directly targets the ICP's existing SAP investment trigger.
Win with ADP, scored 3/10 against WorkForce Software’s ideal buyer. Creative reveals a channel-partner Oracle reseller pitch, not a message to enterprise workforce buyers.
Accelerate your time to value with a future-ready workforce management solution., scored 5/10 against WorkForce Software’s ideal buyer. Vague partnership positioning with no compliance pain, no proof, and no specific workforce complexity addressed.

See WorkForce Software’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.