Where Wix's ads lose the buyer

Wix is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 3 out of 10, and 3 ads need fixing. Each ad below is one of Wix’s real live creatives, read straight from the ad libraries.

Wix’s live ads, scored against their buyer

• More Websites. Less Complexity., scored 2/10 against Wix’s ideal buyer. Enterprise multi-site pitch lands nowhere near solo operators needing their first website.
• The Partner Website Blueprint | Free Guide, scored 2/10 against Wix’s ideal buyer. Franchise and partner-network pitch is built for enterprise brand managers, not solo small business owners.
• Big Ambitions. Global Reach., scored 5/10 against Wix’s ideal buyer. Thought-leadership or brand post with no product pitch, not a demand-gen ad; judge it on brand lift, not buyer fit.

See Wix’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.