How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Wiv.ai's ads lose the buyer

Wiv.ai is running 14 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.9 out of 10, and 9 ads need fixing. Each ad below is one of Wiv.ai’s real live creatives, read straight from the ad libraries.

Wiv.ai’s live ads, scored against their buyer

Finding cloud waste is easy. Getting it fixed? That's the real challenge. Most e, scored 8/10 against Wiv.ai’s ideal buyer. Sharp insight-to-action hook plus '$270K SAVED' proof lands the core ICP pain precisely.
Less Expo. More Vegas. 🎲 Your calendar is packed. Your feet are tired. And you', scored 5/10 against Wiv.ai’s ideal buyer. Clever conference fatigue hook but no product value or reason to engage surfaces in the copy.
Why My Engineers Stopped Writing Cloud Cleanup Scripts, scored 7/10 against Wiv.ai’s ideal buyer. Relatable engineering pain hook works well.
Creating an automation workflow on Day 1 is fun. Updating that same workflow on , scored 5/10 against Wiv.ai’s ideal buyer. Relatable pain hook but no specific outcome or CTA to convert the curious FinOps buyer.
Technology & SaaS - Wiv - Tailored FinOps Automation, scored 5/10 against Wiv.ai’s ideal buyer. Generic category claim with no specific outcome or proof to earn a demo click from a skeptical FinOps buyer.
Managed Service Provider Operations & Growth | Wiv, scored 6/10 against Wiv.ai’s ideal buyer. Pain hook lands well for MSPs but the creative is identical to ad 1, diluting any segment-specific value proposition.
How do you give tens of thousands of employees access to AI without losing contr, scored 5/10 against Wiv.ai’s ideal buyer. Timely enterprise AI cost question but no answer, no product proof, and no CTA to move the buyer forward.
Wiv Air | AI Spend Management & Real-Time Cost Control, scored 6/10 against Wiv.ai’s ideal buyer. Clear launch signal and relevant AI spend pain, but the creative is the generic homepage rather than the new product itself.
Your AI budget shouldn't be a surprise at the end of the month. 👀 AI adoption i, scored 7/10 against Wiv.ai’s ideal buyer. Strong hook and 'Featured in TechBullion' adds light proof, but no specific outcome or CTA to close the gap.
Token Heist Night | AI Token Challenge by Wiv Air, scored 3/10 against Wiv.ai’s ideal buyer. Playful Halloween campaign lacks anchor to FinOps buyer moment or problem.
Cursor AI Cost Optimization: How Wiv Reduced Agent Context by 83%, scored 7/10 against Wiv.ai’s ideal buyer. Specific metric and named tool make this the sharpest hook in the set, though no CTA or proof source is visible to close.
Cloud & IT Teams: Visibility, Governance & Control | Wiv, scored 6/10 against Wiv.ai’s ideal buyer. Strong landing page shown as ad creative, but body copy gets cut before any proof or specific outcome lands.
Everyone wants to adopt AI. But who's watching the bill? 👀 Developers are using, scored 7/10 against Wiv.ai’s ideal buyer. Sharp hook names the real pain of unowned AI spend, but no proof or outcome keeps it from being truly compelling.
The era of the AI "blank check" is officially over. As The Times and Reuters hig, scored 6/10 against Wiv.ai’s ideal buyer. Clear problem and product fit, but 'Learn More' CTA and no proof or named outcome leave conversion potential on the table.

See Wiv.ai’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.