How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Whalebone's ads lose the buyer

Whalebone is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 8 ads need fixing. Each ad below is one of Whalebone’s real live creatives, read straight from the ad libraries.

Whalebone’s live ads, scored against their buyer

Boost your ARPU with DNS security, scored 8/10 against Whalebone’s ideal buyer. Sharp pain hook and revenue angle land perfectly for telco/ISP buyers, but no proof or CTA to close.
Maximize revenue from DNS security, scored 8/10 against Whalebone’s ideal buyer. Reframing the DNS resolver as a profit center is a clever, memorable angle for network-owning buyers.
Calculate what DNS security could earn you, scored 9/10 against Whalebone’s ideal buyer. Concrete euro figure with subscriber math makes the revenue opportunity viscerally real for telco and ISP buyers.
I once watched a launch underperform for a reason nobody suspected for weeks. Th, scored 5/10 against Whalebone’s ideal buyer. Thought-leadership hook about product launches has no DNS security or telco/ISP relevance.
Protection your subscribers will pay for, scored 8/10 against Whalebone’s ideal buyer. Revenue-from-DNS angle hits the ISP monetization trigger directly, creative sharpens it further.
I find setting KPIs across an international team is rarely straightforward. In o, scored 5/10 against Whalebone’s ideal buyer. Brand or culture post about international KPI-setting, not a demand-gen ad; judge on brand lift, not buyer fit.
It’s not just about features. It’s about how easily customers understand the val, scored 6/10 against Whalebone’s ideal buyer. Adoption-and-revenue message is on-ICP but too generic without naming DNS security or the subscriber context.
8.5 million scam domains a day. No human can check that many., scored 5/10 against Whalebone’s ideal buyer. Newsletter promotion with a threat-volume stat, no product offer or clear next step for the ICP buyer.
After our 6th Telco Cybersecurity Conference in Vienna this summer, telcos that , scored 5/10 against Whalebone’s ideal buyer. Brand or event recap post, not a demand-gen ad; judge on brand lift, not buyer fit.
You can watch the TV you pay for. You can feel the extra data. Security is the o, scored 7/10 against Whalebone’s ideal buyer. Pins the exact telco pain of selling intangible security, but no CTA or next step to convert the insight.
Ciberseguridad para impulsar la inclusión financiera móvil en América Latina, scored 5/10 against Whalebone’s ideal buyer. Thought-leadership post framing cybersecurity as financial inclusion enabler, no product offer or CTA.
Sign up for telco business & security insights, scored 6/10 against Whalebone’s ideal buyer. Telco and security framing hits the right audience but offers no specific value beyond a newsletter signup.
Anticipate & block threats in real time, scored 7/10 against Whalebone’s ideal buyer. Real-time threat blocking message maps directly to the ICP trigger, but no telco or scale proof to sharpen it.
Sign up for telco business & security insights, scored 6/10 against Whalebone’s ideal buyer. Telco and security framing hits the right audience but offers no specific value beyond a newsletter signup.
Ciberseguridad para clientes empresariales, scored 8/10 against Whalebone’s ideal buyer. Named telco speaker from A1 Croatia gives real proof and credibility for the B2B security segment.
Estrateg... de segurid..., scored 7/10 against Whalebone’s ideal buyer. A1 Croatia case study is strong ICP proof for telco buyers.

See Whalebone’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.