Where Waratek's ads lose the buyer

Waratek is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 2 ads need fixing. Each ad below is one of Waratek’s real live creatives, read straight from the ad libraries.

Waratek’s live ads, scored against their buyer

• Are you attending the Cyber Security Conference of the Irish EU Presidency in Du, scored 5/10 against Waratek’s ideal buyer. Logistics are clear but no concrete reason to visit the booth beyond a chat.
• Stop AI-driven attacks @ runtime, scored 6/10 against Waratek’s ideal buyer. Strong hook and timely threat framing, but no date, speaker, or concrete session draw for the LinkedIn Live.
• Rimini Street Alternative - Java Security Platform, scored 7/10 against Waratek’s ideal buyer. Nails the comparison query with a named rival and a clear Java-security outcome, but the description is thin on specifics.

See Waratek’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.