Where Wagoo's ads lose the buyer

Wagoo is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.3 out of 10, and 1 ad needs fixing. Each ad below is one of Wagoo’s real live creatives, read straight from the ad libraries.

Wagoo’s live ads, scored against their buyer

• Cut Loan Processing Time by 40% — No Extra Headcount, scored 3/10 against Wagoo’s ideal buyer. Stock photo of a couple at home kills credibility before the strong headline lands.
• Boost Efficiency with Wagoo OS, scored 7/10 against Wagoo’s ideal buyer. Creative delivers a sharp, specific claim but headline copy is generic corporate speak.
• Your underwriter’s second brain — built for lending, scored 6/10 against Wagoo’s ideal buyer. Strong differentiator angle but foggy cityscape creative adds nothing and body copy cuts off before proof lands.

See Wagoo’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.