How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where VulnCheck's ads lose the buyer

VulnCheck is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.3 out of 10, and 3 ads need fixing. Each ad below is one of VulnCheck’s real live creatives, read straight from the ad libraries.

VulnCheck’s live ads, scored against their buyer

14 Days Ahead of NIST NVD, scored 8/10 against VulnCheck’s ideal buyer. Specific numeric lead-time claim hits the NVD-lag pain point directly, free feed lowers friction.
3X More KEVs Than CISA, scored 9/10 against VulnCheck’s ideal buyer. Concrete 3X proof point against a benchmark every vuln practitioner already trusts lands hard.
Human-Verified Exploit PoCs, scored 8/10 against VulnCheck’s ideal buyer. Human-verified PoC quality signal speaks directly to detection engineers who distrust noisy automated feeds.
14 Days Ahead of NIST NVD, scored 7/10 against VulnCheck’s ideal buyer. Specific time-lead claim hits the CVE pipeline pain but free NVD++ framing undersells exploit depth.
27 Days Ahead of CISA KEV, scored 9/10 against VulnCheck’s ideal buyer. Concrete lead-time number, 3X coverage claim, API callout, and free access all land squarely on the ICP pain.
Exploit Intel Not Guesses VM, scored 6/10 against VulnCheck’s ideal buyer. Right message but headline truncation and generic review snippet dilute the sharp exploit-intel angle.
Get a CVE Assigned Free, scored 5/10 against VulnCheck’s ideal buyer. CVE assignment is a researcher workflow, not a VM or CTI buyer pain, so ICP fit is weak.
Manage Vulnerability at Scale, scored 5/10 against VulnCheck’s ideal buyer. Headline is generic enterprise security speak and body copy does not surface exploit-signal differentiation.
Free Community Exploit Intel, scored 7/10 against VulnCheck’s ideal buyer. Exploit-intel hook and API layering speak directly to VM engineers, though free community tier may filter enterprise buyers.
Prioritize by Exploitation, scored 8/10 against VulnCheck’s ideal buyer. Crisp insight that few CVEs are exploited plus context promise nails the triage pain in two short lines.
Human-Verified Exploit PoCs, scored 8/10 against VulnCheck’s ideal buyer. Human-verified PoC angle is a rare, credible differentiator that detection engineers and VM leads will immediately value.
Exploit Intel Manage Vulnerability Scale, scored 7/10 against VulnCheck’s ideal buyer. Strong ICP match and API angle lands well, but 'No rip and replace' undersells the exploit-signal differentiator.

See VulnCheck’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.