Where Voyantis's ads lose the buyer
Voyantis is running 10 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 3 ads need fixing. Each ad below is one of Voyantis’s real live creatives, read straight from the ad libraries.
Voyantis’s live ads, scored against their buyer
- Last week, I had the opportunity to take the stage at Google’s ReThink Apps conf, scored 6/10 against Voyantis’s ideal buyer. Named fintech proof point lands well but the hook buries the insight behind a personal anecdote opener.
- Most "value-based bidding" isn't value-based. It's stage-based. Every signup get, scored 8/10 against Voyantis’s ideal buyer. Sharp reframe of a broken industry assumption hits the exact pain the ICP lives with daily.
- When you're engineering signals for Google, more value is not always better. The, scored 7/10 against Voyantis’s ideal buyer. Technically precise hook speaks directly to the signal-engineering problem the ICP faces, but Shippo logo adds thin proof without context.
- Marketers, tag your data team! We’re going to teach them how to make value-based, scored 6/10 against Voyantis’s ideal buyer. Webinar targets data teams, not the growth buyer who holds the budget and feels the LTV pain.
- A casual browser and a future enterprise deal look identical to Google Ads. So y, scored 8/10 against Voyantis’s ideal buyer. Sharp analogy nails the exact bidding-blind-spot pain, but creative shows only logos with no supporting copy.
- When Klar pointed its Meta campaigns at predicted customer value instead of appr, scored 8/10 against Voyantis’s ideal buyer. Named customer Klar plus Meta and Zalando speakers give strong social proof for the exact ICP pain.
- “If your feedback loop is longer than your optimization cycle, you're not doing , scored 7/10 against Voyantis’s ideal buyer. Punchy practitioner quote nails the feedback-lag pain that defines the ICP trigger, with Coinbase as proof.
- After speaking with 100+ growth leads a year, here's the #1 thing I hear. Almost, scored 8/10 against Voyantis’s ideal buyer. Four-rung framework maps the exact proxy-event-to-LTV gap the ICP lives in, giving a clear reason to engage.
- Use this step-by-step guide to build predictive signals that can train Google Ad, scored 7/10 against Voyantis’s ideal buyer. Playbook title and subtitle speak directly to the LTV acquisition problem across all three key platforms.
- Looking forward to Barbara Galiza and Timo Dechau 's signal engineering workshop, scored 5/10 against Voyantis’s ideal buyer. Brand post promoting a sponsored workshop aimed at data practitioners, not the growth buyer decision-maker.
See Voyantis’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.
Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.