How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Virtru's ads lose the buyer

Virtru is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 0 ads need fixing. Each ad below is one of Virtru’s real live creatives, read straight from the ad libraries.

Virtru’s live ads, scored against their buyer

Discover Virtru, scored 7/10 against Virtru’s ideal buyer. Body copy nails the core pain but creative headline pivots to workflow ease, splitting the message.
Discover Virtru, scored 6/10 against Virtru’s ideal buyer. Usability angle is real but secondary to compliance and control for this security-first ICP.
Discover Virtru, scored 5/10 against Virtru’s ideal buyer. Affordability and simplicity are SMB signals that undercut credibility with enterprise security buyers.
Discover Virtru, scored 7/10 against Virtru’s ideal buyer. Sharp competitive hook and key ownership proof land well, but no compliance standard named to sharpen urgency.
Discover Virtru, scored 6/10 against Virtru’s ideal buyer. Workflow continuity angle is relevant but the creative copy stays generic without naming a compliance mandate or vertical.
Meet Virtru at NATO Edge, scored 6/10 against Virtru’s ideal buyer. Mission-partner framing is on-ICP but this is an event awareness post, not a demand-gen offer, so buyer action is limited.
Meet Virtru at NATO Edge, scored 6/10 against Virtru’s ideal buyer. Mission-partner framing is on-ICP but this is an event awareness post, not a demand-gen offer, so buyer action is limited.
Discover Virtru, scored 8/10 against Virtru’s ideal buyer. FedRAMP and FIPS 140-2 specifics in body copy hit the exact compliance hard-stops that disqualify Dropbox for this ICP.
Discover Virtru, scored 7/10 against Virtru’s ideal buyer. Key ownership and revocation message is on-point but body copy buries the compliance specifics that would seal the click.
Discover Virtru, scored 9/10 against Virtru’s ideal buyer. Named vertical proof, CUI framing, GCC High and FedRAMP credentials together hit every ICP trigger in one creative.
Discover Virtru, scored 7/10 against Virtru’s ideal buyer. Key-ownership framing is a strong differentiator but no compliance standard or vertical is named to close the gap for the ICP.
Discover Virtru, scored 8/10 against Virtru’s ideal buyer. Named defense customer and CUI framing land squarely on the DIB/federal ICP, but CTA is soft.
Virtru Vs Barracuda Email Protection, scored 5/10 against Virtru’s ideal buyer. Competitor comparison angle is relevant but body copy stays generic with no compliance or CUI hook.
Encrypt Email With One Click, scored 6/10 against Virtru’s ideal buyer. Clear product action and platform sitelinks help, but no compliance mandate or regulated-data pain named.
Virtru Data Security Difference, scored 7/10 against Virtru’s ideal buyer. 8k customer proof and persistent protection claim land well, with Financial Services sitelink adding ICP signal.
End-to-End Encryption Share Securely, scored 7/10 against Virtru’s ideal buyer. Federal Government sitelink and secure-sharing headline align tightly with the core ICP trigger.
Secure Compliant Data Security Governance, scored 7/10 against Virtru’s ideal buyer. Governance and compliance framing plus State and Local Government sitelink hit the ICP well, but body stays broad.
Send Receive Encrypted Files Virtru, scored 6/10 against Virtru’s ideal buyer. External file sharing use case is on-point but no compliance mandate or regulated-data context elevates urgency.
Google Workspace Encryption Official Site, scored 5/10 against Virtru’s ideal buyer. Platform match is clear but body copy leads with a belief statement instead of a buyer outcome.
End-to-End Encrypted Files Ad, scored 6/10 against Virtru’s ideal buyer. Headline names the right capability but body stays generic, missing compliance or regulated-data urgency.

See Virtru’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.