How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Virtana's ads lose the buyer

Virtana is running 8 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.9 out of 10, and 2 ads need fixing. Each ad below is one of Virtana’s real live creatives, read straight from the ad libraries.

Virtana’s live ads, scored against their buyer

Understand Your Enterprise, scored 7/10 against Virtana’s ideal buyer. Creative pain hook lands hard, and no proof anchors the claim.
Agentic Observability Starts with System Understanding, scored 8/10 against Virtana’s ideal buyer. Punchy POV directly targets the AI observability gap this ICP is actively wrestling with, though no proof or outcome metric seals it.
Stop Collecting More Data. Start Understanding Your System., scored 7/10 against Virtana’s ideal buyer. Full-stack layer enumeration maps precisely to ICP pain but 'reasons across the system' is abstract where a specific outcome would close harder.
Beyond Legacy Monitoring, scored 7/10 against Virtana’s ideal buyer. Sharp signal-to-noise hook lands the core pain, but no proof or specific outcome to close the gap.
The Future of Enterprise Operations, scored 6/10 against Virtana’s ideal buyer. Punchy three-word structure is memorable but stays abstract with no proof or outcome for the buyer.
Find Root Cause Faster, scored 8/10 against Virtana’s ideal buyer. 'Best war room is an empty one' is a vivid, earned hook that speaks directly to SRE and ops lead pain.
Start Finding Root Cause, scored 7/10 against Virtana’s ideal buyer. Silo-blame hook is on-point but creative duplicates ad 1 with a less distinctive layout, reducing incremental impact.
Observe. Reason. Act., scored 5/10 against Virtana’s ideal buyer. Medical urgency metaphor is clever but the creative carries no pain context or outcome, leaving the buyer with nothing to act on.

See Virtana’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.