Where Vigience's ads lose the buyer

Vigience is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.1 out of 10, and 3 ads need fixing. Each ad below is one of Vigience’s real live creatives, read straight from the ad libraries.

Vigience’s live ads, scored against their buyer

  • We are announcing the Vigience MCP for SAP, a pioneering write-capable MCP integ, scored 6/10 against Vigience’s ideal buyer. Pioneering angle is intriguing but 'MCP' jargon lands only with technical architects, not the broader ICP.
  • Real-time SAP data in Salesforce Revenue Cloud. 🎥 See how: https://lnkd.in/eRq5, scored 9/10 against Vigience’s ideal buyer. Variant configuration and pricing in Revenue Cloud hits the exact ICP pain with a live demo and named proof.
  • Ergon connected SAP and Salesforce during its S/4HANA migration. Today 200 sales, scored 7/10 against Vigience’s ideal buyer. Named customer and S/4HANA migration context build credibility, but the creative promotes Ergon's brand not Vigience's value.
  • Less than a week to Dreamforce 2026! Don’t miss our sessions, where we’ll be sha, scored 5/10 against Vigience’s ideal buyer. Event promo with strong partner logos but no product value prop for the cold feed buyer.
  • Empower Salesforce Field Service with SAP. 🎥 See Vigience Field Service in acti, scored 8/10 against Vigience’s ideal buyer. Live UI demo with named customer and real asset lifecycle data lands squarely on Field Service pain.
  • Ready to transform your workflow, scored 6/10 against Vigience’s ideal buyer. Relatable pain framing but the boxing-gloves visual is clever without delivering a specific outcome or CTA.
  • Connect Salesforce to SAP with Overcast for MuleSoft in hours, APIs deploy autom, scored 8/10 against Vigience’s ideal buyer. Speed claim plus no-re-implementation proof directly addresses the integration buyer's biggest fear.
  • Convert PO PDFs to SAP Sales Orders in Salesforce. 🎥 See how:  https://lnk, scored 8/10 against Vigience’s ideal buyer. Hyper-specific workflow outcome with live UI proof targets the exact order-entry pain the ICP suffers.
  • Creating quotes in SAP and Salesforce often means dealing with duplicate work, m, scored 7/10 against Vigience’s ideal buyer. Duplicate-work pain is real for the ICP but the creative headline is generic and undersells the SAP-Salesforce angle.
  • Salesforce S A P Integration, scored 7/10 against Vigience’s ideal buyer. No-code and no-Netweaver claims are strong differentiators for a high-intent search query.
  • Salesforce S A P Integration Quickly connect, scored 7/10 against Vigience’s ideal buyer. Speed and no-code claims match high-intent search well, and sitelinks extend the offer, but outcome stays vague.
  • Salesforceと基幹システムの連携 - 真のリアルタイム接続, scored 7/10 against Vigience’s ideal buyer. Real-time Salesforce to core-system integration with no backend changes lands squarely on ICP pain.

See Vigience’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.