Where Vidyard's ads lose the buyer

Vidyard is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 1 ad needs fixing. Each ad below is one of Vidyard’s real live creatives, read straight from the ad libraries.

Vidyard’s live ads, scored against their buyer

• A lot of my job happens through a screen, but I never want it to feel that way. , scored 6/10 against Vidyard’s ideal buyer. Relatable hook for sales reps.
• Here’s how to get 5x more replies, scored 8/10 against Vidyard’s ideal buyer. Specific reply-rate stat hits the core BDR pain and the report CTA earns the click.

See Vidyard’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.