Where Vic.ai's ads lose the buyer

Vic.ai is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 1 ad needs fixing. Each ad below is one of Vic.ai’s real live creatives, read straight from the ad libraries.

Vic.ai’s live ads, scored against their buyer

• Demo Vic.ai, get a $250 gift card., scored 6/10 against Vic.ai’s ideal buyer. Bold differentiator claim is credible with 1B invoice training data but buries the AP buyer pain entirely.
• Process 5x More Invoices. Zero New Hires., scored 7/10 against Vic.ai’s ideal buyer. Same strong ERP-gap hook but stripped of product UI proof, making it slightly less convincing than ad 0.

See Vic.ai’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.