How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Verint's ads lose the buyer

Verint is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 4.6 out of 10, and 18 ads need fixing. Each ad below is one of Verint’s real live creatives, read straight from the ad libraries.

Verint’s live ads, scored against their buyer

Calabrio Workforce Management - Request a Demo Today, scored 4/10 against Verint’s ideal buyer. Competitor brand name in headline creates confusion about who is actually selling.
Verint Systems - Request a Demo Today, scored 5/10 against Verint’s ideal buyer. Acquisition announcement buries the value prop, giving no reason to pick Verint over alternatives.
Verint WFM Dashboard, scored 3/10 against Verint’s ideal buyer. Body copy is too generic to justify a click from a high-intent WFM buyer.
Verint Cloud Solutions - Built For Enterprise - Automation & More, scored 6/10 against Verint’s ideal buyer. Sitelink proof ('NPS by 41 points, response times by 50%') rescues a generic headline that says nothing specific.
Verint Systems Inc - Industry-Leading Solutions, scored 3/10 against Verint’s ideal buyer. 'Industry-Leading Solutions' is a category claim with no outcome, proof, or CTA to act on.
Verint Systems Open Platform - Contact Sales, scored 5/10 against Verint’s ideal buyer. 'AI outcomes now' and 'Contact Sales' point the right direction.
Verint, scored 6/10 against Verint’s ideal buyer. Specific proof numbers ('NPS by 41 points, response times by 50%') do real work but no CTA or offer follows.
Verint Systems - Quick Tour, scored 4/10 against Verint’s ideal buyer. 'Quick Tour' is a soft mid-funnel CTA but the body is pure category speak with no specific value.
Industry-Leading Solutions - Verint CX Solutions - Built For..., scored 3/10 against Verint’s ideal buyer. 'Do more with less' and 'Industry-Leading' are the most overused claims in enterprise SaaS, with no proof or CTA.
For Contact Centers - Contact Us - Open CCaaS Platform, scored 5/10 against Verint’s ideal buyer. Headline targets the right buyer and names a real product but the body stops at 'AI-powered solutions' with no outcome.
Verint Cloud Technology - Industry-Leading Solutions, scored 3/10 against Verint’s ideal buyer. 'For Every Industry' and 'do more with less' signal no specific buyer or pain, making this the weakest variant.
AI-powered WFM, scored 4/10 against Verint’s ideal buyer. Category claim with no outcome or differentiator; matches query but says nothing memorable.
Calabrio ONE Request a Demo, scored 5/10 against Verint’s ideal buyer. Competitor brand name in headline creates confusion; 'measurable outcomes' is vague but demo CTA and sitelinks are solid.
Verint Workforce Management Solutions, scored 4/10 against Verint’s ideal buyer. Generic 'reduce costs while improving CX' body adds nothing specific; truncated headline and no proof or CTA.
Verint NPS and Response Times, scored 6/10 against Verint’s ideal buyer. Two sharp proof numbers land well on search but headline is just the brand name, wasting the hook.
Verint Solution Tours Quick Tour, scored 6/10 against Verint’s ideal buyer. Specific proof numbers are strong but 'Watch a Quick Tour' is a soft mid-funnel CTA that undersells the conversion.
Verint Workforce Scheduling Get a Demo, scored 5/10 against Verint’s ideal buyer. Right employees, right work, right time is a cliche that adds no differentiation; demo CTA is correct but body is too generic.
Verint WFM Watch a Quick Tour, scored 6/10 against Verint’s ideal buyer. Partial customer quote teases proof but cuts off; strong sitelinks including GenAI Analytics and IVA Success add real depth.

See Verint’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.