How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Veriff's ads lose the buyer

Veriff is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 1 ad needs fixing. Each ad below is one of Veriff’s real live creatives, read straight from the ad libraries.

Veriff’s live ads, scored against their buyer

Todos los días trabajo con líderes de riesgo y crecimiento (growth) en LATAM, y , scored 6/10 against Veriff’s ideal buyer. Peer-to-peer framing fits the ICP.
Your IDV provider shouldn't limit your global growth, scored 7/10 against Veriff’s ideal buyer. Specific scale proof (230+ countries, 12.5K+ docs) directly attacks a real switching pain for growth-stage platforms.
One security incident can ruin your brand, scored 6/10 against Veriff’s ideal buyer. Fear hook is on-target for Trust and Safety buyers but stays generic without a specific risk stat or proof point.
When fraudsters attack, they rarely target a single platform in isolation. They , scored 7/10 against Veriff’s ideal buyer. Cross-platform fraud angle hits the ICP's core fear but no specific proof or CTA to close.
Orchestrated IDV sends customer data through a chain of 3rd parties. See how Ver, scored 7/10 against Veriff’s ideal buyer. Owned-infrastructure differentiator directly attacks the multi-vendor data risk the ICP lives with daily.
ID verification "stitched together" across vendors creates data blind spots. See, scored 8/10 against Veriff’s ideal buyer. 'Data blind spots' from vendor patchwork is a precise, felt pain for Trust and Compliance buyers evaluating IDV stacks.
"I don't want it to happen in the first place." Cecilie Fjellhøy lost more than , scored 6/10 against Veriff’s ideal buyer. Victim narrative builds emotional urgency but targets consumer empathy more than a VP-level platform risk frame.
Every extra second costs you a conversion, scored 6/10 against Veriff’s ideal buyer. 'Verified in 6 seconds' is a concrete proof point but the conversion-friction angle speaks more to product than Trust and Safety buyers.
I work in software sales, so I'll let you in on a poorly kept secret. Every iden, scored 7/10 against Veriff’s ideal buyer. Insider sales-rep hook creates credible skepticism that resonates with buyers burned by vendor overpromising.
Regulations changed. Has your IDV kept up?, scored 8/10 against Veriff’s ideal buyer. GDPR, 6AMLD, AI Act timeline visual makes compliance urgency concrete and unmistakable for the Compliance buyer.
Esta es una conversación que tengo constantemente con líderes de producto y grow, scored 5/10 against Veriff’s ideal buyer. Targets product and growth leaders, not Trust and Safety or Compliance, shifting outside the core ICP role.
When buyers evaluate identity verification tools, what they should be asking is , scored 7/10 against Veriff’s ideal buyer. Pricing transparency angle is a sharp buying-committee hook but stops short of a specific proof point.
KYC Verification 6 Second Speed, scored 7/10 against Veriff’s ideal buyer. Specific speed and accuracy stats land well for a compliance buyer actively searching KYC tools.
Veriff vs Incode KYC AML, scored 7/10 against Veriff’s ideal buyer. Competitor comparison with fraud defense framing targets an in-evaluation buyer at the right moment.
KYC Verificacion Usuarios Rapido, scored 6/10 against Veriff’s ideal buyer. Covers KYC speed and multilingual compliance but lacks a specific proof stat to separate Veriff from rivals.
Veriff vs Au10tix Trust Claim, scored 6/10 against Veriff’s ideal buyer. Competitor comparison is well-targeted.
Veriff Developer Center Docs, scored 4/10 against Veriff’s ideal buyer. Developer documentation ad targets engineers, not VP Trust and Safety or Compliance decision-makers.
Identity Verification 6 Seconds 99 Percent, scored 7/10 against Veriff’s ideal buyer. Speed plus accuracy stats give a compliance buyer a concrete reason to click over generic IDV alternatives.
ID Verification You Can Trust, scored 5/10 against Veriff’s ideal buyer. Generic trust claim with no stat or differentiator gives an evaluating buyer no reason to prefer Veriff.
Identity Verification 95% First Try, scored 7/10 against Veriff’s ideal buyer. Strong proof stat and KYC compliance hook land well for the ICP buyer.

See Veriff’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.