Where Vercel's ads lose the buyer

Vercel is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5 out of 10, and 2 ads need fixing. Each ad below is one of Vercel’s real live creatives, read straight from the ad libraries.

Vercel’s live ads, scored against their buyer

• AI is reshaping European retail, scored 4/10 against Vercel’s ideal buyer. Shopper behavior data targets retail business buyers, not platform engineers or engineering leaders.
• Ship what's next | San Francisco, Oct 15, scored 7/10 against Vercel’s ideal buyer. Agentic framing and builder audience signal land squarely on ICP engineers and leaders retooling for AI.
• Join Partnerships Solutions Architect Matt Lewis, Head of Retail and Restaurants, scored 4/10 against Vercel’s ideal buyer. Retail and restaurant vertical focus pulls away from the platform engineering and AI-native buyer ICP.

See Vercel’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.