How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where vaylens's ads lose the buyer

vaylens is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 1 ad needs fixing. Each ad below is one of vaylens’s real live creatives, read straight from the ad libraries.

vaylens’s live ads, scored against their buyer

Finde die passende Ladesoftware für deine Kundenprojekte, scored 6/10 against vaylens’s ideal buyer. Smart partner angle but 'stay relevant' is vague where a revenue or scale outcome would land harder.
Don't forget to register to talk to us!, scored 5/10 against vaylens’s ideal buyer. Event registration push with no standalone value prop for a cold feed viewer who skips the show.
Mache mehr aus deinem E-Ladegeschäft, scored 7/10 against vaylens’s ideal buyer. Revenue hook lands and the creative explicitly names CPOs, fleet, utilities, and housing as targets.
Your customers are going electric. The question is: will they charge with you? O, scored 7/10 against vaylens’s ideal buyer. Revenue stream angle and dashboard proof land well, but 'trust us' subhead is weak for cold LinkedIn.
Réservez un appel avec notre expert, scored 6/10 against vaylens’s ideal buyer. Fleet segment is on-ICP but body stays generic, no specific outcome or proof to earn the click.
For new operators, there's a difference between controlling charge points and ru, scored 7/10 against vaylens’s ideal buyer. Provocative keynote hook earns attention from CPOs, but the ask is event attendance, not a product demo.
Don't forget to register to see us there!, scored 5/10 against vaylens’s ideal buyer. Event reminder with no standalone value prop for anyone who missed prior context.
Finde die passende Ladesoftware für deine Kundenprojekte, scored 6/10 against vaylens’s ideal buyer. Partner-channel angle is on-ICP but the benefit stays vague and no proof or outcome is given.
Réservez un appel avec notre expert, scored 7/10 against vaylens’s ideal buyer. All-in-one platform claim with multi-screen UI proof hits the operational complexity pain well, but body copy is generic.
Il est temps de simplifier la gestion de vos bornes de recharge, scored 5/10 against vaylens’s ideal buyer. Headline names the job but body bullets are too brief and stock photo adds no credibility on cold LinkedIn.
Finde die passende Ladesoftware für deine Kundenprojekte, scored 7/10 against vaylens’s ideal buyer. Scale-without-overhead message hits the core ICP pain directly and dashboard screenshot adds real product proof.
⁉️ „Wie bleiben wir für unsere Kunden auch nach dem Go-Live der Ladeinfrastruktu, scored 6/10 against vaylens’s ideal buyer. Thought-leadership hook addresses CPO retention pain but stops short of a product offer or clear next step.
Systeme Gestion Recharge VE, scored 5/10 against vaylens’s ideal buyer. Headline names the category but body stays generic with no specific outcome or differentiator for the operator.
AFIR Regulations EV Charging Guide, scored 6/10 against vaylens’s ideal buyer. Compliance angle is a real CPO pain and AI-generated review snippet adds credibility, but the offer is a guide not a product.
Optimierte E-Flotten Software, scored 4/10 against vaylens’s ideal buyer. Fleet efficiency headline is on-ICP but body is entirely generic with no specific capability or outcome named.
E-Ladestation Monitoring Fleet Management, scored 7/10 against vaylens’s ideal buyer. Monitoring plus billing plus fleet control in one headline maps directly to the core operator pain, with relevant sitelinks.
How to Monetise EV Charging Guide, scored 6/10 against vaylens’s ideal buyer. Monetisation angle hits a real CPO pain but body drifts to driver freedom and compliance rather than operator revenue outcomes.
Meet AFIR Standards Now, scored 7/10 against vaylens’s ideal buyer. Compliance urgency is a genuine CPO pressure point and the CTA is direct, though no proof or differentiator is shown.
Suivi Bornes Recharge VE Logiciel, scored 7/10 against vaylens’s ideal buyer. Headline stacks monitoring and software clearly, body covers efficiency, revenue, and growth, and sitelinks cover billing and access.
AFIR Guide EV Charging Compliance, scored 6/10 against vaylens’s ideal buyer. Compliance angle is relevant but stops at awareness with no outcome or CTA.

See vaylens’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.