How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Varonis's ads lose the buyer

Varonis is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 0 ads need fixing. Each ad below is one of Varonis’s real live creatives, read straight from the ad libraries.

Varonis’s live ads, scored against their buyer

Improve AI Readiness, scored 6/10 against Varonis’s ideal buyer. Creative hook is punchy but the offer stays vague with no proof or specific outcome to pull the click.
Find the ROT Behind Rising Costs, scored 5/10 against Varonis’s ideal buyer. Cost angle targets IT budget owners more than security leaders, diluting ICP fit for CISOs.
Improve AI Readiness, scored 7/10 against Varonis’s ideal buyer. Creative line lands a sharp, fear-based insight that maps directly to the AI data exposure pain CISOs feel now.
Find the ROT Behind Rising Costs, scored 6/10 against Varonis’s ideal buyer. Specific stat earns attention but cost angle undersells the security risk CISOs actually own.
Prepare Your Data for AI, scored 6/10 against Varonis’s ideal buyer. AI data quality angle is timely but framed for data teams, not security leaders owning AI risk.
Legacy DAMs take years to deploy, slow performance, and only log alerts after br, scored 8/10 against Varonis’s ideal buyer. Legacy DAM pain is sharp and the agentless, cloud-native differentiator lands directly on CISO buying criteria.
Reduce Cost and Risk, scored 7/10 against Varonis’s ideal buyer. Concrete file-name visuals make the ROT problem visceral, but the cost frame is secondary to the security risk CISOs prioritize.
Reduce Cost and Risk, scored 6/10 against Varonis’s ideal buyer. Specific stat earns attention but cost angle undersells the security risk CISOs actually own.
Peer Insights: 2026 Customers' Choice for DSPM, scored 8/10 against Varonis’s ideal buyer. Gartner Peer Insights badge with a 4.9 rating and 97% recommendation rate is strong third-party proof for a CISO evaluating DSPM vendors.
Find the ROT Behind Rising Costs, scored 7/10 against Varonis’s ideal buyer. Dual cost-and-risk framing is sharper than pure cost, and stale file visuals make the problem concrete, but no outcome or CTA specificity.
Prepare Your Data for AI, scored 7/10 against Varonis’s ideal buyer. Punchy, memorable hook on AI hallucination risk resonates with security leaders worried about copilot data exposure, but stops short of a security outcome.
Prepare Your Data for AI, scored 6/10 against Varonis’s ideal buyer. Hooks the AI data quality angle well but stops short of a security or risk outcome the ICP cares about.
Data Security Services Compliance Ad, scored 6/10 against Varonis’s ideal buyer. 24x7x365 IR support is a strong differentiator but body stays generic and misses permissions or insider threat specifics.
Data Protection Security Get Demo, scored 7/10 against Varonis’s ideal buyer. Insider threats and 24x7 IR land well for the ICP, but laundry-list body dilutes the strongest claims.
Cloud Hybrid DAM Database Monitoring, scored 7/10 against Varonis’s ideal buyer. Tight query match for database monitoring buyers, but body adds no outcome or differentiator beyond restating the headline.
Free Data Security Risk Assessment, scored 8/10 against Varonis’s ideal buyer. Free risk assessment with a clear deliverable, sensitive data exposure, is a high-intent offer that maps directly to ICP pain.
24/7 Threat Detection Varonis Platform, scored 7/10 against Varonis’s ideal buyer. 24/7 threat detection and insider threat framing hit core ICP pain, but 'See how' body is thin on proof or outcome.
We Protect Data Automated Protection, scored 6/10 against Varonis’s ideal buyer. Insider threat and free trial angle are right but 'Protect your data first, not last' is too vague to earn a security leader's click.
AI Model Security LLM Platform, scored 7/10 against Varonis’s ideal buyer. AI TRiSM and LLM security framing directly targets the ICP's emerging AI copilot risk, but body is definition-only with no outcome.
Enterprise Data Protection Cloud Visibility, scored 5/10 against Varonis’s ideal buyer. Headline and body are too generic, no specific pain or outcome named.

See Varonis’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.