How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Vanta's ads lose the buyer

Vanta is running 13 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 1 ad needs fixing. Each ad below is one of Vanta’s real live creatives, read straight from the ad libraries.

Vanta’s live ads, scored against their buyer

Simplify Compliance SOC 2 HIPAA ISO, scored 6/10 against Vanta’s ideal buyer. Names the right frameworks but 'simplify' is generic and no speed or automation proof.
ISO 27001 Automatise Rapidement, scored 7/10 against Vanta’s ideal buyer. Tight framework focus and speed promise land well for an ISO 27001 searcher.
35 Plus Frameworks Automated Monitored, scored 7/10 against Vanta’s ideal buyer. Breadth claim and AI differentiation are specific.
SOC 1 Audit Compliance Startups, scored 4/10 against Vanta’s ideal buyer. Headline says SOC 1 but body pivots to SOC 2 and HIPAA, creating a confusing mismatch.
Automate Compliance AI Third Party Risk, scored 6/10 against Vanta’s ideal buyer. TPRM angle is relevant but headline is broad and body trails off before landing a clear outcome.
SOC 2 Compliance by Vanta, scored 5/10 against Vanta’s ideal buyer. Correct framework match but 'fast and easy' with no proof or specifics is entirely generic.
Cyber Essentials Certification UK, scored 6/10 against Vanta’s ideal buyer. Tight UK framework targeting is on point.
ISO 42001 Compliance Checklist, scored 5/10 against Vanta’s ideal buyer. ISO 42001 is an AI management standard outside the core ICP frameworks, limiting buyer fit.
AI Governance 24/7 GRC Vanta, scored 6/10 against Vanta’s ideal buyer. 35+ frameworks claim is specific but AI Governance headline dilutes the core compliance automation pitch.
Trusted by 14000 Companies, scored 8/10 against Vanta’s ideal buyer. Social proof headline plus named frameworks gives high-intent searchers a fast, credible reason to click.
Cybersecurity Compliance Vanta, scored 5/10 against Vanta’s ideal buyer. Headline and body are too generic to differentiate from any compliance vendor for a high-intent searcher.
ISO 27001 Documentation Template, scored 7/10 against Vanta’s ideal buyer. Tight query match on ISO 27001 with a concrete template offer pulls in exactly the right intent.
Start scaling your programme, not your legwork., scored 6/10 against Vanta’s ideal buyer. Ebook offer matches the scaling pain but no proof or specificity to earn the click over a product demo.

See Vanta’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.