Where Trayd's ads lose the buyer

Trayd is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 2 ads need fixing. Each ad below is one of Trayd’s real live creatives, read straight from the ad libraries.

Trayd’s live ads, scored against their buyer

• Paychex and ADP were built for general payroll. Trayd was built for construction, scored 8/10 against Trayd’s ideal buyer. Sharp comparison hook names the exact rivals contractors already use and positions Trayd as the specialist alternative.
• Construction Accounting | General Ledger, AP/AR & Financials | Trayd, scored 6/10 against Trayd’s ideal buyer. Takes a position on all-in-one software fragmentation; bridge to payroll pain is light.
• Construction moves fast. Your back office should too. Trayd helps contractors ge, scored 6/10 against Trayd’s ideal buyer. Contractor-direct hook and labor-cost visibility angle are on-ICP but the value stays generic without a compliance or certified-payroll proof point.

See Trayd’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.