How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where userUP's ads lose the buyer

userUP is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 4.2 out of 10, and 17 ads need fixing. Each ad below is one of userUP’s real live creatives, read straight from the ad libraries.

userUP’s live ads, scored against their buyer

SaaS-Gründer aufgepasst: Euer wertvollster Burggraben wird gerade per Gesetz ges, scored 4/10 against userUP’s ideal buyer. Regulatory fear hook targets SaaS founders, not the product discovery or UX research buyer.
Was genutzt wird, wird verlängert., scored 4/10 against userUP’s ideal buyer. Churn and retention framing targets SaaS operators, not product discovery or UX research teams.
Der teuerste Satz in SaaS: "Unsere Kunden kommen schon klar." Von außen sieht al, scored 4/10 against userUP’s ideal buyer. Customer assumption pain is adjacent but aimed at software vendors broadly, not product discovery buyers.
Aus Kunden werden High Impact User., scored 4/10 against userUP’s ideal buyer. Speaks to SaaS vendor adoption goals, not the product discovery or research-to-backlog pain the ICP buyer feels.
Kostenlose Checkliste für Softwareanbieter, scored 4/10 against userUP’s ideal buyer. Budget-cut retention angle is timely but targets a customer-success concern, not the product team's discovery workflow problem.
Aktive Nutzer kündigen nicht., scored 4/10 against userUP’s ideal buyer. Sharp churn insight resonates with product owners but frames the problem as retention, not wasted development cycles.
Ersetzen ist kein Wachsen., scored 4/10 against userUP’s ideal buyer. Punchy reframe of acquisition vs. retention resonates with product owners but misses the discovery and dev-waste pain entirely.
Das kostenlose Whitepaper für Softwareanbieter., scored 5/10 against userUP’s ideal buyer. Unused AI features equal wasted dev cycles, the closest this set gets to the ICP's core pain, but framed as enablement not discovery.
Support entlasten, bevor das Ticket entsteht., scored 3/10 against userUP’s ideal buyer. Support deflection meme targets customer-success teams, the furthest from the product discovery buyer in this set.
Unser Hostingdienstleister hat gerade angekündigt, seine Preise zu verdreifachen, scored 5/10 against userUP’s ideal buyer. Thought-leadership or brand post with no product pitch, not a demand-gen ad; judge it on brand lift, not buyer fit.
Bei ChatGPT, Claude und Co. wird gerade sehr deutlich, was in der Softwarewelt s, scored 5/10 against userUP’s ideal buyer. Thought-leadership or brand post with no product pitch, not a demand-gen ad; judge it on brand lift, not buyer fit.
Das kostenlose Whitepaper für Softwareanbieter., scored 4/10 against userUP’s ideal buyer. Sharp pain point for SaaS PMs shipping AI features nobody adopts, but misses the research-to-prioritization ICP core.
Das kostenlose Whitepaper für Softwareanbieter., scored 3/10 against userUP’s ideal buyer. EU Data Act retention angle targets SaaS vendor leadership, not product discovery or UX research buyers.
Individuelles Onboarding. Ohne manuellen Aufwand., scored 4/10 against userUP’s ideal buyer. Onboarding automation pain is real for SaaS PMs but skips the research-insight-to-backlog gap entirely.
Mehr Neukunden lösen kein Retention-Problem., scored 5/10 against userUP’s ideal buyer. Thought-leadership or brand post with no product pitch, not a demand-gen ad; judge it on brand lift, not buyer fit.
Produktverständnis ist kein Zufall., scored 5/10 against userUP’s ideal buyer. Product comprehension pain resonates with PMs and UX roles but stops short of the discovery-process or research-gap offer.
Onboarding, das nicht auf Termine wartet., scored 4/10 against userUP’s ideal buyer. Delayed onboarding pain is vivid and relatable for SaaS PMs, but the offer never connects to product discovery or research alignment.

See userUP’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.