How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Upwind's ads lose the buyer

Upwind is running 21 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 0 ads need fixing. Each ad below is one of Upwind’s real live creatives, read straight from the ad libraries.

Upwind’s live ads, scored against their buyer

See What Runtime Changes, scored 6/10 against Upwind’s ideal buyer. Clear capability hook but no proof or outcome to separate it from generic CNAPP claims.
SOC and engineering teams are finally choosing one cloud security platform, toge, scored 7/10 against Upwind’s ideal buyer. Sharp role-alignment hook targeting the SOC plus engineering alignment pain that CISOs actually feel.
Get the Full CNAPP with Upwind, scored 8/10 against Upwind’s ideal buyer. Pricing transparency is a real differentiator for buyers tired of per-resource CNAPP cost creep.
Cloud security powered by runtime context. We give you real-time visibility acro, scored 7/10 against Upwind’s ideal buyer. CEO-fronted pitch lands the runtime differentiator clearly for cloud security buyers.
AI Security doesn't belong in a silo. AI workloads run in your cloud, talk over , scored 7/10 against Upwind’s ideal buyer. Specific AI plus layer 7 attack surface framing speaks directly to cloud security engineers.
See More With Upwind, scored 6/10 against Upwind’s ideal buyer. Creative lands the unified CNAPP story but 'See More' headline is too vague to compel a click.
One CNAPP. More Included., scored 8/10 against Upwind’s ideal buyer. 'One SKU, not a stack' is a sharp, buyer-felt pain point that cuts through tool-sprawl fatigue.
Why Runtime? Where does it fit in your cloud security strategy? And how are othe, scored 7/10 against Upwind’s ideal buyer. Directly names CISOs and frames a strategic question they are actively wrestling with.
Cloud security is at the very beginning. This is our vision for what comes next., scored 5/10 against Upwind’s ideal buyer. Vague vision statement with no specific offer or pain point gives the buyer no reason to click.
Upwind vs Others Free Trial, scored 7/10 against Upwind’s ideal buyer. Comparison framing plus free trial CTA captures high-intent evaluators actively shopping alternatives.
Runtime Security Free Trial, scored 6/10 against Upwind’s ideal buyer. Generic brand search ad with a free trial CTA but body copy adds no differentiation beyond the brand name.
Upwind vs Others Head-to-Head, scored 7/10 against Upwind’s ideal buyer. Comparison hook targets active evaluators.
Runtime Security Free Trial, scored 6/10 against Upwind’s ideal buyer. Correct category terms land but body copy is generic and adds no differentiated reason to click.
AI Security Platform Shadow AI, scored 7/10 against Upwind’s ideal buyer. Shadow AI and MCP server visibility is a sharp, timely pain point for security engineers right now.
CNAPP From the Inside Out, scored 8/10 against Upwind’s ideal buyer. Static alert fatigue is a real CISO pain and runtime context as the fix is a clear, specific differentiator.
Real-Time Cloud Visibility Security, scored 7/10 against Upwind’s ideal buyer. Live workload behavior vs static scans is a solid differentiator but the repeated headline wastes space.
Runtime Powered Cloud Security, scored 7/10 against Upwind’s ideal buyer. Live workload behavior vs static scans resonates with cloud security buyers but no CTA drives next step.
Real-Time API Security Data Flows, scored 8/10 against Upwind’s ideal buyer. PII, PHI, PCI classification plus compliance framing hits a precise pain for security and compliance buyers.
CNAPP Built for Runtime, scored 7/10 against Upwind’s ideal buyer. Alert noise reduction and live workload behavior are credible differentiators but no CTA closes the loop.
Secure Kubernetes Runtime to Build Time, scored 8/10 against Upwind’s ideal buyer. Named proof and specific K8s scope land well for cloud security buyers.

See Upwind’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.