How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where UpGuard's ads lose the buyer

UpGuard is running 23 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 2 ads need fixing. Each ad below is one of UpGuard’s real live creatives, read straight from the ad libraries.

UpGuard’s live ads, scored against their buyer

Try before you decide, scored 7/10 against UpGuard’s ideal buyer. Financial-sector UI screenshot with real threat counts makes the free trial tangible and credible.
Ditch the spreadsheets, scored 7/10 against UpGuard’s ideal buyer. Spreadsheet-chaos visual nails the TPRM pain point but body copy stays generic without a risk or outcome number.
Try it free for 14 days, scored 6/10 against UpGuard’s ideal buyer. G2 Leader badge and peer quotes add proof but reviews are vague and the offer lacks a specific outcome for the CISO buyer.
Never chase evidence again, scored 7/10 against UpGuard’s ideal buyer. Strong pain hook and free trial CTA, but no proof or named outcome for enterprise security buyers.
The evidence is in. A Leader in the IDC MarketScape: Worldwide Third-Party Risk , scored 8/10 against UpGuard’s ideal buyer. Named analyst recognition with visible competitive positioning is strong third-party proof for evaluating CISOs.
Save hours on vendor assessments, scored 6/10 against UpGuard’s ideal buyer. Relevant pain but 'save hours' is generic and no proof or specificity earns the enterprise security buyer's click.
Enter your business domain. We search stealer logs, breach dumps, and dark web c, scored 8/10 against UpGuard’s ideal buyer. Interactive free scan with zero-friction entry is a high-intent hook directly relevant to security leaders' exposure fears.
Read the IDC MarketScape excerpt, scored 7/10 against UpGuard’s ideal buyer. Analyst proof is credible but the CTA asks for a read, not a demo, limiting pipeline intent for enterprise buyers.
Try UpGuard for free, scored 7/10 against UpGuard’s ideal buyer. Product UI showing real threat categories adds proof, but free trial CTA is a low-commitment ask for enterprise CISOs.
Govern every AI app your team uses, scored 8/10 against UpGuard’s ideal buyer. Granular policy controls shown in UI directly address a board-level AI governance pain CISOs own right now.
SSO misses AI apps your team adopts, scored 9/10 against UpGuard’s ideal buyer. Naming DeepSeek with an F-rated security score in the UI is a timely, specific, fear-triggering hook that earns the CISO's click.
Read the G2 report, scored 7/10 against UpGuard’s ideal buyer. Strong peer-review proof and sustained leadership signal credibility to a skeptical CISO evaluating TPRM vendors.
NIST CSF Template Download, scored 7/10 against UpGuard’s ideal buyer. High-intent query match with a concrete compliance deliverable security leaders actively search for.
Shadow AI Governance Control, scored 7/10 against UpGuard’s ideal buyer. Timely, specific pain point for security leaders managing ungoverned AI tool sprawl across the enterprise.
Top TPRM Software Tools, scored 4/10 against UpGuard’s ideal buyer. Generic category headline with no differentiator or outcome reads like a listicle, not a vendor ad.
UpGuard Webscan Free Scan, scored 5/10 against UpGuard’s ideal buyer. Free scan offer is accessible but undersells enterprise depth a CISO needs to justify evaluation.
Free Vendor Risk Assessment Template, scored 5/10 against UpGuard’s ideal buyer. Useful free asset but bare brand headline and no specificity leave the offer feeling lightweight for enterprise buyers.
Trusted By 45000 Plus Companies, scored 7/10 against UpGuard’s ideal buyer. Scale proof and rich sitelinks cover multiple buyer intents well, though body copy stays generic.
Vendor Risk Cyber Risk Management, scored 6/10 against UpGuard’s ideal buyer. Keyword-rich headline matches the query but body copy is vague and sitelinks add little differentiation.
Flare Competitor Comparison Query, scored 3/10 against UpGuard’s ideal buyer. Ad targets a competitor comparison query for Flare, not UpGuard's own product value.

See UpGuard’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.