Where Unily's ads lose the buyer

Unily is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.4 out of 10, and 7 ads need fixing. Each ad below is one of Unily’s real live creatives, read straight from the ad libraries.

Unily’s live ads, scored against their buyer

  • For years, workplace communication has largely worked like this... -Write the ar, scored 7/10 against Unily’s ideal buyer. Strong problem-framing hook targets comms leaders pain directly.
  • In today’s workplace, speed matters. But speed without trust creates more noise,, scored 7/10 against Unily’s ideal buyer. Resonant tension between speed and trust lands well for comms and HR leaders.
  • Watch Unite 26 on demand, from anywhere, scored 6/10 against Unily’s ideal buyer. Event replay offer is relevant to ICP but no pain hook or outcome to compel a cold buyer.
  • What You Missed at Unite 26: A Closer Look at Content Studio, scored 6/10 against Unily’s ideal buyer. Webinar on content alignment is on-ICP but the copy teases without landing a specific buyer pain.
  • Watch Unite 26 on demand, from anywhere, scored 6/10 against Unily’s ideal buyer. FOMO hook is engaging but no specific insight or outcome surfaces to justify the click for a busy IC leader.
  • Get the full report today, scored 7/10 against Unily’s ideal buyer. Gartner Leader badge is strong third-party proof for an intranet buyer actively evaluating vendors.
  • (untitled ad), scored 5/10 against Unily’s ideal buyer. No copy to judge; video content and ICP fit cannot be assessed from copy alone.
  • Get the full report today, scored 7/10 against Unily’s ideal buyer. Gartner Leader credential directly validates Unily for intranet evaluators, though body copy undersells the why-now.
  • (untitled ad), scored 5/10 against Unily’s ideal buyer. No copy to judge; video content and ICP fit cannot be assessed from copy alone.
  • Watch Unite 26 on demand, from anywhere, scored 5/10 against Unily’s ideal buyer. Event replay offer reaches the right audience but lacks a specific reason to watch now.
  • #1 Employee Comms Platform - Take The Virtual Tour Now, scored 7/10 against Unily’s ideal buyer. Scale signal and '#1' claim land well for enterprise buyers actively searching comms platforms.
  • Intranet for Credit Unions - One Place To Get Work Done, scored 7/10 against Unily’s ideal buyer. Vertical-specific headline and AI-native positioning speak directly to a financial services buyer.
  • Unily™ - More Than An Intranet - Move From Legacy to Leading, scored 6/10 against Unily’s ideal buyer. Legacy-to-leading framing hits the pain but thin body copy leaves the value claim unsupported.
  • Enterprise Social Intranet - Take The Virtual Tour Now, scored 7/10 against Unily’s ideal buyer. Analyst proof points and scale range give enterprise buyers a concrete reason to click.
  • Unily™ - More Than An Intranet - Move From Legacy to Leading, scored 7/10 against Unily’s ideal buyer. Gartner Leader proof and productivity outcome sharpen the legacy replacement pitch meaningfully.
  • Workvivo Alternative - Take The Virtual Tour Now, scored 8/10 against Unily’s ideal buyer. Competitor displacement targeting catches high-intent switchers at the exact moment of evaluation.

See Unily’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.