How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Uncountable's ads lose the buyer

Uncountable is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.3 out of 10, and 0 ads need fixing. Each ad below is one of Uncountable’s real live creatives, read straight from the ad libraries.

Uncountable’s live ads, scored against their buyer

Drive R&D Efficiency with Digital Tools and Best Practices, scored 6/10 against Uncountable’s ideal buyer. Named customer (Beiersdorf) and global angle add credibility, but hook stays generic and pain is never named.
Penn Color's blueprint for connected R&D, scored 8/10 against Uncountable’s ideal buyer. Named customer, real workflow detail, and vertical-specific language make this a credible peer story for formulation buyers.
From scattered spreadsheets to one connected data layer, scored 9/10 against Uncountable’s ideal buyer. Before-after proof with hard numbers (30% less reconciliation, half a day per scientist) hits the exact ICP pain precisely.
Ripple Foods gave every scientist half a day back, scored 9/10 against Uncountable’s ideal buyer. Named customer, hard metric (half day per scientist, 30% reconciliation cut, live in four months) hits the exact ICP pain.
Your color data does not fit in one spreadsheet, scored 8/10 against Uncountable’s ideal buyer. Specific pain (color data sprawl across spreadsheets) matched to a named customer case study with real data types shown.
R&D Digitalization Strategies for Sustainable Growth, scored 5/10 against Uncountable’s ideal buyer. Generic digitalization framing with no specific pain or outcome named beyond 'R&D success'.
Unified R&D Data for Sustainable Product Development, scored 6/10 against Uncountable’s ideal buyer. Named speakers from Beiersdorf add credibility but the outcome promise stays abstract with no concrete pain or metric.
Hey, Unilever! Turn R&D Data into Faster, Smarter Innovation, scored 6/10 against Uncountable’s ideal buyer. White paper asset and 'AI platform' framing are relevant but the Unilever name-drop in the headline reads as gimmicky personalization, not proof.
When the last match is already in a folder nobody can find, scored 8/10 against Uncountable’s ideal buyer. Concrete scenario (duplicate work buried in inaccessible folders) paired with a specific outcome (four years of records searchable across sites) earns the click.
Transform R&D with Digitalization and Sustainability Insights, scored 6/10 against Uncountable’s ideal buyer. Named speakers and customer add credibility but headline and body stay generic with no specific pain or measurable outcome.
Dow's blueprint for connected R&D, scored 8/10 against Uncountable’s ideal buyer. Dow brand proof plus a named pain triad (manual pulls, delayed insights, repeat work) makes the value concrete and the click easy to justify.
Dow's blueprint for connected R&D, scored 9/10 against Uncountable’s ideal buyer. Named enterprise proof with exact ICP vertical and a concrete outcome lands the click.

See Uncountable’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.