Where Typeform's ads lose the buyer

Typeform is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 1 ad needs fixing. Each ad below is one of Typeform’s real live creatives, read straight from the ad libraries.

Typeform’s live ads, scored against their buyer

• This is Research Flow. AI-moderated research that goes beyond what people chose , scored 6/10 against Typeform’s ideal buyer. Copy targets UX researchers well but 'beyond what people chose' is abstract without a concrete payoff.
• Research without the overhead. Insight without the wait., scored 8/10 against Typeform’s ideal buyer. Sharp what-vs-why contrast lands the core insight gap for UX and product researchers instantly.

See Typeform’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.