How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where TwentyThree's ads lose the buyer

TwentyThree is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 11 ads need fixing. Each ad below is one of TwentyThree’s real live creatives, read straight from the ad libraries.

TwentyThree’s live ads, scored against their buyer

3.5 times longer. That's how much more time Saxo Bank 's clients spend on the pl, scored 7/10 against TwentyThree’s ideal buyer. Named customer stat is sharp proof, but no CTA or next step lands the conversion.
Webinar: GDPR in video & webinars - what your company is responsible for. Your v, scored 8/10 against TwentyThree’s ideal buyer. Hits the exact GDPR compliance pain of European B2B marketers with a timely, specific topic.
✍ 📒 Amsterdam week 7 aka A short detour via Copenhagen: Back in May, I gave a k, scored 5/10 against TwentyThree’s ideal buyer. Intriguing keynote title but the truncated travelogue framing buries any clear point of view or bridge to the product.
What if the quarterly planning meeting just... disappeared? At Hello Retail , it, scored 7/10 against TwentyThree’s ideal buyer. Named CMO and concrete outcome make this a credible social proof hook, but the product bridge is absent from the copy.
Filmmakers cut scenes from their own scripts because the visual effects or the s, scored 5/10 against TwentyThree’s ideal buyer. Intriguing filmmaker analogy opens well.
Looking for women in video? They're right here. Tag your favourite woman working, scored 4/10 against TwentyThree’s ideal buyer. Brand campaign lacks anchor to buyer's category moment or need.
Your real video now looks fake. People spot AI-generated video 55% of the time. , scored 7/10 against TwentyThree’s ideal buyer. Sharp stat-backed hook on AI video trust lands squarely in the ICP's video-quality anxiety, though the product tie is implicit.
909 videos. One campaign. One curious in-house team. In an AI world, curiosity i, scored 6/10 against TwentyThree’s ideal buyer. Specific number creates intrigue but the copy pivots to a generic curiosity-as-hiring-criterion idea that loses the video platform angle.
"How hard can it be?" Famous last words, usually said right before the seventh r, scored 6/10 against TwentyThree’s ideal buyer. Relatable video-production pain hook lands for the ICP.
Your data leaves the EU. What happens to the GDPR? It travels with it. Steffen F, scored 8/10 against TwentyThree’s ideal buyer. GDPR-specific hook with a named CTO source hits the ICP's data sovereignty pain precisely and builds immediate credibility.
Webinar: GDPR playbook for video & webinars: opt-in, tracking, CRM sync & deleti, scored 8/10 against TwentyThree’s ideal buyer. Highly specific GDPR webinar topic with concrete sub-topics listed gives the ICP a clear reason to register.
Let AI handle the subtitles and the VFX. Keep the story for people. Nadine Alice, scored 5/10 against TwentyThree’s ideal buyer. Interesting AI-versus-human-storytelling angle but the bridge to TwentyThree's platform is invisible.
Stop shrinking yourself to fit the room. Your perspective is the reason you’re i, scored 4/10 against TwentyThree’s ideal buyer. Brand positioning lacks anchor to buyer's video infrastructure moment.
In AI search, video is your unfair advantage. If you organise it. One video on i, scored 7/10 against TwentyThree’s ideal buyer. Specific AI-search angle and topical-authority framing give the ICP a non-obvious reason to watch.
Every company that takes video seriously has someone who pushed it there. Often , scored 6/10 against TwentyThree’s ideal buyer. Relatable internal-champion narrative lands for the ICP but stops short of a specific insight or next step.
The most useful word in your video strategy might be "no". Before you say yes to, scored 6/10 against TwentyThree’s ideal buyer. Contrarian 'say no' hook is memorable.
Video + Trust + AI… can you have all three? Or do you need to compromise?  , scored 6/10 against TwentyThree’s ideal buyer. Timely AI-trust tension hooks the ICP but the keynote framing stays vague with no concrete finding teased.
No one cares about safe video. Before your next shoot, have it clear: what does , scored 5/10 against TwentyThree’s ideal buyer. Bold brand-courage hook is engaging but never connects to a specific video marketing insight or platform angle.

See TwentyThree’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.