How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Tungsten Automation's ads lose the buyer

Tungsten Automation is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.8 out of 10, and 10 ads need fixing. Each ad below is one of Tungsten Automation’s real live creatives, read straight from the ad libraries.

Tungsten Automation’s live ads, scored against their buyer

Turn AI Ambition Into Results, scored 6/10 against Tungsten Automation’s ideal buyer. Banking-vertical hook and eBook CTA land well, but outcomes stay vague rather than quantified.
It's official! InvoiceAgility+ is here. 🚀After months of building and listening, scored 5/10 against Tungsten Automation’s ideal buyer. Product launch announcement with no stated benefit or pain point to pull the AP buyer in.
Something I've wanted for a long time: you can now see InvoiceAgility+, not just, scored 4/10 against Tungsten Automation’s ideal buyer. Teaser framing prioritizes the product page over any buyer pain or outcome, losing cold-feed attention fast.
What’s Below the Surface?, scored 7/10 against Tungsten Automation’s ideal buyer. Strong data-problem hook with a credible 90% stat, but CTA lands on a checklist, not a demo or solution.
Ask a finance leader where their process breaks down and you'll usually hear the, scored 6/10 against Tungsten Automation’s ideal buyer. Finance-leader pain framing is on-ICP but the product name on the creative is the only concrete offer shown.
Invoice-to-Pay is still fragmented for most finance teams. Invoices arrive in ev, scored 8/10 against Tungsten Automation’s ideal buyer. Webinar with named AP/AR speakers, specific outcome copy, and a clear Register CTA hits the ICP squarely.
Automate Data-Driven Processes, Route Documents, scored 7/10 against Tungsten Automation’s ideal buyer. TotalAgility product named with relevant sitelinks covering workflow and AI extraction, solid for high-intent search.
Edit PDFs. Effortlessly., scored 3/10 against Tungsten Automation’s ideal buyer. Consumer PDF editor aimed at individual buyers, not enterprise AP/AR or document-workflow automation leaders.
Works with ECC and S/4HANA, End-to-End AP, scored 8/10 against Tungsten Automation’s ideal buyer. SAP integration specificity and no-rework promise directly addresses AP leaders mid-migration, strong intent match.
SAP Invoice Workflow Control, Payable Automation, scored 8/10 against Tungsten Automation’s ideal buyer. Finance-leader social proof and one-dashboard promise targets SAP AP buyers precisely at high search intent.
Stop paying Adobe prices, scored 4/10 against Tungsten Automation’s ideal buyer. Cost-savings hook is clear but targets individual PDF users, not AP/AR or workflow automation buyers.
Stop paying Adobe prices, scored 4/10 against Tungsten Automation’s ideal buyer. Cost-savings hook is clear but targets individual PDF users, not AP/AR or workflow automation buyers.
Automate Doc-Driven Workflows - Intelligent Automation for RPA, scored 6/10 against Tungsten Automation’s ideal buyer. Headline matches ICP pain well but body is a feature list with no specific outcome or proof.
Power PDF Official Store - Nuance is Tungsten Automation, scored 4/10 against Tungsten Automation’s ideal buyer. Retail PDF editor pitch with per-seat pricing targets individual buyers, not enterprise automation decision-makers.
SAP Invoice Workflow Control - Invoice Visibility in SAP, scored 8/10 against Tungsten Automation’s ideal buyer. Tightly targets SAP AP buyers with specific workflow pain, named product, and strong sitelinks including Gartner report.
PDFs Made Easy, scored 3/10 against Tungsten Automation’s ideal buyer. Generic consumer-level PDF pitch with no enterprise, automation, or workflow signal for the ICP.
Slash Manual Processing Time - AI Automated Data Extraction - Learn..., scored 7/10 against Tungsten Automation’s ideal buyer. Headline directly hits ICP pain of manual processing and names AI extraction, but body is thin on specifics.

See Tungsten Automation’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.