How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where TrustWorks's ads lose the buyer

TrustWorks is running 14 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.2 out of 10, and 4 ads need fixing. Each ad below is one of TrustWorks’s real live creatives, read straight from the ad libraries.

TrustWorks’s live ads, scored against their buyer

Is your OneTrust renewal due in two months? There's still time to evaluate an al, scored 9/10 against TrustWorks’s ideal buyer. Urgency, migration roadmap, and cross-functional pain all land precisely on the switching buyer.
Yesterday, we got a demo request from someone who had just received a 300% OneTr, scored 9/10 against TrustWorks’s ideal buyer. Real customer demo request as social proof makes the 300% price shock viscerally credible to the exact switching buyer.
Build a clear personal information inventory, scored 6/10 against TrustWorks’s ideal buyer. Solid data-inventory hook but no migration angle, no proof, and no CTA to separate it from generic privacy vendor noise.
One thing I keep seeing in privacy operations: Teams often normalise friction fo, scored 7/10 against TrustWorks’s ideal buyer. Red/green checklist maps directly to ICP pain points but stops short of a clear next step.
Whitepaper | The End of Periodic Governance WP | TrustWorks, scored 6/10 against TrustWorks’s ideal buyer. Whitepaper hook is on-topic but the teaser copy is too abstract to compel a download.
Safe AI makes sustained innovation possible., scored 7/10 against TrustWorks’s ideal buyer. Sharp executive question and free guide CTA land well for senior privacy and risk buyers.
Your AI is scaling. Is your governance keeping up?, scored 8/10 against TrustWorks’s ideal buyer. Precise tension between AI speed and control proof speaks directly to the ICP's core anxiety.
Create the data foundation for safer AI adoption, scored 6/10 against TrustWorks’s ideal buyer. Punchy creative line but 'discover and classify your data' CTA is too generic to drive urgency.
Your RoPA can look complete and still be out of date. Learn how connecting every, scored 7/10 against TrustWorks’s ideal buyer. RoPA staleness hook is a precise, credible pain point for DPOs managing live governance records.
Move from controls in place to controls proven, scored 6/10 against TrustWorks’s ideal buyer. Memorable contrast line resonates with compliance leads but 'learn how we can help' CTA is too soft.
Is your OneTrust renewal due in 2026? Then you already know what’s coming: a pri, scored 8/10 against TrustWorks’s ideal buyer. Pinpoint competitor displacement hook with Gartner-sourced social proof is the strongest demand-gen trigger in the set.
More and more privacy teams are moving away from legacy privacy tools. And no, i, scored 7/10 against TrustWorks’s ideal buyer. Real customer voice nails the migration trigger but the testimonial cuts off before landing the specific value.
AI is live in your environment. Do you control what it’s doing?, scored 7/10 against TrustWorks’s ideal buyer. AI governance hook and free guide land squarely on the privacy and security leader pain, but buyer role is security-skewed over privacy.
Can you demonstrate "reasonable steps" when AI is involved?, scored 8/10 against TrustWorks’s ideal buyer. Provability framing hits the exact regulatory demonstration anxiety that CPOs and DPOs feel right now.

See TrustWorks’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.